ICS - Manager Media Relations, Econ

Jan 28, 2014
Feb 27, 2014
Mr. HR Talent Management
Full Time

1.Designated on the record spokesperson for the association, speaking on designated issue functions as assigned by supervisors;
2.Proactively generate positive media coverage in new and creative ways; effectively curtail negative press; and manage overall reputation, image and brand of the organization among designated audiences;
3.Develop and manage relationships with media targets to ensure promotion of AARP’s strategic priorities;
4.Collaborate with government affairs, campaigns, policy, brand, communications and other colleagues, including senior executives, to ensure consistency, cohesion, relevance and impact.
5.Demonstrate relentless commitment to goals and achieving results, in the context of highly fluid, unpredictable environment. Provide leadership to shape and channel, in a chaotic environment, to desired ends;
6.Develop and maintain strong working relationships with national print, broadcast and on-line reporters, editors and producers. Work closely with communications professionals in AARP state offices to extend the reach of national media efforts.
7.Lead proactive media outreach and develop plans to heighten AARP’s visibility as a thought leader on policy issues of the day. Work on AARP’s outreach and response to media during fast-moving and unpredictable news cycles on hot-button issues.
8.Provide strategic counsel and advice on messages, tactics, and timing as advocacy campaign plans are developed and implemented.
9.Brief and staff AARP senior executives for media interviews and other public visibility opportunities.
10.Develop and maintain strong working relationships with AARP colleagues who serve as spokespeople and subject matter experts.
11.Write and edit news releases, blog posts, talking points, briefing memos, FAQs and other messaging documents.
12.Provide strong coaching/training with excellence in developing and nurturing internal talent, promoting diversity and forging external alliances, while fostering a productive workplace environment; and
13.Manage media outreach and briefings for Executive and Board communications, crisis communication planning and management, strategic media planning and implementation for assigned issues areas.


1.Completion of a Bachelor’s degree in Communications, Journalism, Public Relations, Political Science or a related discipline.
2.Preferred 5-8 years’ experience as a media relations professional;
3.Experience working with national media;
4.Strong writing and editing skills;
5.Ability to work effectively and calmly in a fast-paced, high-pressure environment;
6.Demonstrated ability to build and maintain successful relationships with national, regional and local media;
7.Strong interpersonal skills and the ability to motivate team members and colleagues.
8.Demonstrated skills across variety of social media platforms

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