Sr. Manager/Manager, Research

Employer
Location
New York
Posted
Jan 31, 2014
Closes
Mar 02, 2014
Contact
Talent Acquisition
Category
Other, Television
Duration
Full Time
MTV is seeking a Manager / Senior Manager, Creative Development Research. The successful candidate will report to the Director of Creative Development Research and work within a unit which brings audience input into our show development and re-development process.

Responsibilities:
-Use audience data and insights to keep MTV continuously informed about series performance
-Lead qualitative and quantitative deep-dives into our existing franchises to keep them fresh and extend their lifecycle
-Partner with Director to plan and implement pilot testing process including research design, survey review, and data analysis
-Help build close, trusting, collaborative, creatively inspiring working relationships on a day-to-day basis with creative development staff in programming
-Help inspire & guide concept generation by being the voice of our demo in the early stages of the creative development process – fostering radical audience intimacy, using a wide range of innovative research methodologies
-Discover, monitor, analyze and interpret trends in the competitive landscape
-Provide research and managerial support to MTV Strategic Insights and Research, give guidance to a small group of researchers and strategists and develop their talents as well as manage research vendor relationships

Basic Qualifications:
-5 years of hands-on work experience in TV research.
-Adept at both qualitative and quantitative market research methodologies, a strong, inspiring storyteller
-Must bring the ability to elevate research findings to strategic insights within the creative product development realm for TV
-Must have proven record of developing an in-depth understanding of and fascination for a specific target group, including demographic and psychographic insights and the ability to advocate a target group’s perspective in an organization. Natural curiosity about people, motivations, behaviors, and how to extract that information from research tools
-Ability to manage a Senior Analyst
-Should have some experience using social media as a tool for scraping audience opinion and insights.
-Strong written, verbal communication and presentation skills required – ability to craft “story-telling” presentations and deliver key messages to the point
-Bachelor’s degree required
-Must have proven record of developing strong work relationships with creative staff and adding value to a creative development process

Desired Qualifications:
-Prior focus on MTV’s target demo, ranging from teens to twenty-something (‘Millennials’) preferred.
-Past experience with Crimson Hexagon, Social Guide, Trendrr a plus.
-Must be passionate about TV
-Must have demonstrated ability to multi-task within a fast-paced, high-volume environment and have strong organizational and time-management skills
-Strong business and personal ethics
-Degree in research or social science-related field a plus
-Proficient in Microsoft Powerpoint, Excel, and Word

MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the Millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV’s sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture.


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