Junior Community Manager

New York
Feb 03, 2014
Mar 05, 2014
Kelly Dye
As brands realize they are being talked about, they recognize the need to both listen and respond to conversations that are published across the Web. Community Managers can evaluate current buzz in brand social media pages as well as third-party sites and blogs, and represent the brand in responding to comments on a daily basis. They incorporate online tools and in-person networking to create relationships and ultimately build the company’s brand, both online and off.

The Junior Community Manager acts as the frontline brand manager by interacting with customers and fans in real time on various platforms. Duties also include acting as a liaison across the Web and offline; participating in conversations by answering questions, offering solutions, and mediating; and creating content for feeds and sparking discussion on various social networking sites.

Specific responsibilities will include:

• Content creation - Writing blog posts, articles, newsletters, communications materials, and material for social media channels
• Social media marketing – Managing and growing the company’s presence through blogs, Twitter, Facebook, and other strategically relevant online properties
• Events and event planning – Attending industry and planning meetups for your community
• Customer relations – The Community Manager is often responsible for customer support – answering questions however they come in (phone, e-mail, Twitter) and managing any online feedback forums
• Communications/marketing strategy – The Community Manager is responsible for creating strategic marketing/communications plans to provide direction for the company’s public-facing communications
• Analytics – Using measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives
• Research – Assisting the brand journalism team with story ideas and research relating to editorial coverage
• Outreach – Reaching out to think tanks, labs, media outlets, and others to try and form editorial partnerships

The right candidate will have:

• Excellent verbal and writing skills
• HTML or CSS knowledge
• Ability to work with cross-functional teams
• A sharp wit
• A knack for research
• Innate curiosity for pop culture and industry and marketing trends
• A willingness to work during nonstandard working hours