Manager, Digital Marketing (Knopf Doubleday Publishing Group)

Employer
Location
New York
Posted
Feb 04, 2014
Closes
Mar 06, 2014
Category
Publishing
Role
Other
Duration
Full Time
About our company
Random House, Inc. is the world's largest general trade book publisher. It is a division of Bertelsmann AG, one of the foremost media companies in the world.

Your tasks
The Digital Marketing Manager will manage and execute literary fiction and nonfiction trade book campaigns. This includes overseeing Google and Facebook campaigns, social media outreach, reading group promotion, and other marketing strategies. The Manager will also be responsible for the following:

- Implement frontlist and backlist advertising campaigns independently and in conjunction with the Corporate Digital Marketing Team;
- Plan, execute and optimize Google and Facebook campaigns in real time and compile reports both during and after, including metrics and analysis for R&D;
- Manage and expand social media presence for the Reading Group Center and collaborate to implement strategies for other imprint verticals. This includes developing content for Facebook, Twitter, Scribd, Goodreads, and other platforms; providing analytics and benchmarks for all social media platforms; and utilizing social media tools like BuddyMedia to increase engagement and further develop community;
- Manage imprint websites and verticals, maintaining a distinct voice for each. Responsibilities include regular updates, blog postings, and maintenance. The Manager will be responsible for planning and creating original content; recruiting editors, authors and others to source guest posts, and other appropriate content as needed; and maintaining schedules for each property;
- Measure and report on performance across social media and website properties using analytics tools; identify trends and benchmarks; provide optimization recommendations; and investigate new social media marketing techniques.
- Manage direct-to-consumer communications, such as email newsletters, maintaining schedules and compiling content;
- Coordinate imprint titles for inclusion in corporate promotional vehicles, such as newsletters, new release features, and vertical websites.


Our requirements
The Manager will possess a minimum of 5 years of digital marketing experience with demonstrated success creating and optimizing Google AdWords and Facebook campaigns. A strong understanding of website metrics tools like Google Analytics and Omniture SiteCatalyst is required, as well as strong oral, written, and presentation skills. Candidates should be familiar with social media monitoring tools like Radian 6 and Buddy Media, as well as WordPress. The ideal candidate is also highly motivated and organized with strong analytics skills, with the ability to recognize trends and recommend action.

Thank you for your interest in Random House. Random House is an Affirmative Action/Equal Opportunity Employer.



Submit application to
Please apply using our online application process.

For more information, please visit our web site at:
http://careers.randomhouse.com




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