Analyst:Travel Sector

New York
Feb 06, 2014
Mar 08, 2014
Ms. Julie Sicherman
Digital Media
Full Time
eMarketer is looking for an analyst to enhance our coverage of the travel sector. This is challenging role that requires a variety of seemingly contradictory skills.

The ideal candidate would have these paired qualities:

• Creativity, but also deep attention to detail
• Hard core data analysis skills, but also the ability to write well
• Independence of thought, but also the ability to collaborate

The analyst’s chief responsibility is writing reports. eMarketer reports are long-form (roughly 5,000 words), data-driven narratives that help our clients navigate the challenges of marketing and selling in a digital world. The analyst is responsible for identifying trends and important topics relevant to the travel industry and writing approximately eight reports per year on these topics. Among these reports would be an annual “look ahead” report outlining key trends in the industry each year.

While this is a US-centric role, some international work may be involved as well, possibly in collaboration with other company analysts, or with freelancers.

In addition to writing reports, the analyst may be asked to present work in webinars or live settings.
Aside from the core responsibility of writing reports, the analyst will work closely with eMarketer’s forecasting team to develop the company’s estimates and forecasts for a variety of digital activities in the US and around the world.

Task-based responsibilities include:

• Writing about digital marketing and digital commerce in the travel sector
• Contributing to the development of statistical models forecasting online and offline sales activity in the travel sector
• Conducting interviews with industry executives for use in various eMarketer content
• Staying on top of trends in travel, digital marketing and ecommerce
• Developing topics for future reports
• Contributing newsletter articles
• Presenting findings and reports in webinars and at industry events

Desired Skills & Experience

• Bachelor’s degree; advanced degree is a plus
• A minimum of 5 years of experience as a writer, analyst or researcher in the fields of travel, digital commerce or digital marketing (a combination would be highly attractive)
• Exceptional analytical skills and strong quantitative research background
• Proven ability to write clearly and concisely about business trends
• Ability to formulate and communicate your ideas using Word, Excel, PowerPoint and blogging platforms
• Ability to work independently on projects that can take anywhere from 1 day to 6 weeks

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