Senior Strategic Segmentation Analyst

Feb 07, 2014
Mar 09, 2014
Alyssa Baldino
Advertising, Other
Full Time
We are seeking a Senior Strategic Analyst to join our Boston Strategic Analytics team.Mullen's Strategic Analytics group applies analytic rigor, data-driven and fact-based reasoning to guide the development and execution of advertising and marketing strategies for clients. Specifically, we adopt statistical modeling methodologies and performance insight techniques to maximize the ROI of marketing and advertising across offline and digital channels. We seek entrepreneurial individuals with a background in business and marketing performance analysis and a passion for translating data into actionable insight.The customer segmentation Senior Strategic Analyst will be responsible for evolving, developing, and inspiring business insights across several client engagements.Primary responsibilities for this position include but are not limited to:- Work efficiently with clients and analytics partners to define, extract, and synthesize available data and share results and insight with Mullen team members.- Perform statistical analysis of primary and syndicated research, media spend and allocation, and business performance data.- Analyze scenarios to assess the before/after impacts of target market selection, media choice and allocation on client's business performance.- Collaborate and partner with other agency departments - Media, Brand Planning, PR/Social Influence, Creative and communicate (both written and verbal) complex concepts to general marketing and business audiences.- Package and present analytical findings and communicate (both written and verbal) complex concepts to Sr. Client teams and internal teams.

Four-year degree is required.- 3+ years developing segmentation of clients using Nielsen PRIZM (Claritas) or other comparable systems.- 3+ years of work experience in a professional services environment: consulting, advertising, or internal client teams.- Master's degree in Business, Finance, Marketing, Statistics, Economics or other quantitative disciplines desired, but not mandatory.- Ability to articulate customer segmentation profiles and analysis for business audiences with clarity and persuasiveness.- Client presence and history of building relationships with client's analytics and data management staff- Balances desire for quantitative rigor with realities of inconsistent business data.You must be eligible to work in the United States to be considered for this role.We are an eoe and do not discriminate against applicants due to race, ethnicity, gender, religion, national origin, veteran status or on the basis of disability.

Education Required: Bachelors

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