Writer, Digital Direct Response

New York
Feb 10, 2014
Mar 12, 2014
IRC Recruiting
Full Time
The primary role of this position is to write online fundraising appeals and other communications to engage, steward and cultivate IRC supporters.

Major Responsibilities:

1.Write short- and long-form copy including fundraising appeals, advocacy alerts, program updates and invitations to special events, with a focus on digital formats.
2.Write and edit supporting copy for both digital and print formats as needed, including website donation pages, acknowledgment letters, advertisements, fact sheets, Facebook posts and other social media communications.
3.Produce communications that are compelling, informative, timely and true to the IRC’s messaging and brand.
4.Tailor new and existing copy for a broad range of external audiences and donor segments, including monthly donors.
5.Help identify and implement the most effective digital technologies and practices for reaching new audiences and enhancing loyalty across our network of more than 300,000 online donors, volunteers, activists and other supporters.
6.Gather and develop personal stories and other content from the field, with a focus on bolstering the consistency and effectiveness of IRC messaging and storytelling across all external and internal communications.
7.Interview IRC beneficiaries, staff, donors and volunteers, and compile profiles for research and fundraising purposes.
8.Stay up to date on IRC programs, as well as global events and trends impacting the humanitarian sector, the places we work and the lives of our beneficiaries.

Job Qualifications:

Minimum: College/university degree, including coursework in English literature, journalism, marketing, advertising, communications, international relations or other relevant discipline.

Work Experience:
Minimum: Five to seven years of professional writing experience with a focus on digital marketing and communications. Background in nonprofit fundraising strongly preferred. Writing samples required.

Demonstrated Skills and Competencies:

•Superior ability to understand and communicate technical information gathered from diverse international settings; to conceptualize creatively and produce strong, clean, compelling promotional copy (both short and long form); expertise in reporting, fact checking, line-editing and proofreading.
•Capacity and willingness to follow editorial direction and write to varied specifications, shifting smoothly between digital and print media as needs arise.
•Previous nonprofit experience; solid knowledge of marketing and fundraising contexts; familiarity with the work of an international non-governmental organization highly desired.
•Excellent interpersonal skills and the ability to serve as a member of a small, congenial team of writers and to collaborate adaptively and effectively with professionals across the organization.
•Excellent organizational skills, including the ability to work independently, under pressure in a deadline-oriented environment and handle the details of multiple projects simultaneously without losing sight of broad goals.