Head of Programmatic Solutions

San Francisco
Feb 10, 2014
Mar 12, 2014
Mr. Robbie Baden
Digital Media
Full Time
The Head of Programmatic Solutions will drive the growth and optimization of Yelp’s growing global programmatic business. This is a highly cross-functional role where you will be involved with every aspect of maximizing revenue for our programmatic business. You will be managing and building our programmatic strategy, creating the necessary supporting operations to drive revenue through pricing policy and optimization of ad delivery. You will work closely with internal partners, including sales, ad operations and finance, as well as external partners & vendors including SSP’s, ad networks, trading desks and more. This position requires a self-starter who is highly experienced, energetic individual who is comfortable with managing multiple tasks at one time. The ideal candidate will possess a mix of business analysis, digital media sales, and technical expertise with specific experience with DMPs, SSPs and private marketplaces for web and mobile app advertising. The ideal candidate will have the skills necessary to explain complex technical elements of today’s rapidly evolving programmatic landscape.


*Build, maintain and manage relationships with Trading Desks, DSPs, networks and all demand sources
*Partner with direct sales to ensure that Yelp offers a comprehensive portfolio approach across all buying channels and screens
*Manage, monitor and scale programmatic campaigns to drive revenue by onboarding, optimizing and serving new and existing demand partners
*Provide ongoing solutions and daily management of Yelp’s programmatic business to increase monetization across desktop, mobile and tablet devices.
*Set up scalable, efficient processes and information systems necessary for global programmatic operations performance, monitoring, optimization and final billing reports to finance.
*Closely monitor daily platform performance and be proactive in addressing discrepancies and making price recommendations
*Provide guidance on pricing policy and inventory forecasts
*Serve as an expert on key business trends and best practices, and proactively communicate them with business, engineering and executive teams
*Help create and maintain reporting, forecasting models, dashboards and other analysis tools
*Help track revenues coming in and going out of the company working closely with the Finance department


*BS in Business or equivalent preferred; MBA a plus
*Previous programmatic hands-on experience
*Experience working with SSPs, DSPs, private exchanges and DMPs
*5+ years of experience in digital media advertising operations; firm understanding of campaign set-up, trafficking and campaign optimization levers.
*Must have strong analytical background supported by firm Excel skills.
*Passion for setting up efficient processes for optimization
*Strong written and verbal communication skills. Candidate must demonstrate the ability to communicate the big picture and also drill down to supporting details.
*Excellent at multi-tasking with close attention to detail and ability to meet aggressive deadlines.
*Comfortable working cross functionally while balancing competing priorities
*Ability to thrive in a fast paced startup-like working environment
*Pro-active, independent thinker with high energy/positive attitude

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