Account Manager

Feb 11, 2014
Mar 13, 2014
Ms. Sydney Vernon
Full Time
Account Manager-Gannett Digital Sales/USA TODAY-Atlanta, GA

The Account Manager is focused on supporting the digital/mobile business of the National Sales team in growing revenue through the strategic expansion of deals with existing customers and identification of new advertising prospects. Additionally, the Account Manager works with internal departments as a partner in developing complex advertising solutions, and works directly with the clients to provide customer service. Other activities include attending client meetings, designing advertising media plans, using independent judgment in negotiating terms, and managing the full lifecycle of day-to-day account management activities, including the successful launch and maintenance of all campaigns.


? Work with assigned Account Executives/Sales Teams on incoming RFPs and upfront proposals, in order to formulate proposal to meet client objectives, collaborating with various cross-company teams to develop best advertising solutions as needed

? Develop and revise media plans with existing accounts by analyzing historical data on customer spending, as well as considerations of client objectives, timing, product offerings, product performance and inventory availability

? Independently manage all post-sale online advertising activity to ensure customer satisfaction is achieved and reduce revenue leakage – this includes trafficking, delivery reporting, optimizations and assistance in resolution of billing discrepancies

? Perform analysis on current advertising performance and develop and drive strategies for improving utilization of existing advertising inventory

? Ensure effective communication with sales teams to understand and anticipate customer needs, and ensure that advertising solutions meet those needs while setting internal and external expectations

? Provide high level of customer service to clients with effective communication, timely responses to requests and proactive resolution of potential issues

? Participate in project work as directed by supervisor.

Position Description – Account Manager Page 2 March 2012


? Extensive working experience with developing large ad solutions against market strategies, events and brands

? Extensive working experience with online media sales and responding to RFPs

? Experience working with research, sales and operations to execute solutions

? Excellent analytical and interpretative skills

? Excellent interpersonal skills

? Excellent written and oral communication skills

? Excellent organizational skills

? Strong knowledge of online media

? Must be able to work in a fast-paced, high-pressured, dynamic environment, with tight deadlines

? Must be able to constantly prioritize workload with minimal supervision and manage multiple projects

? Must be a team player and key strategist


? College education

? 3 years working experience in digital advertising

? 3 years previous work experience in the media/publishing industry

? 3 years previous work experience working with sales personnel

? Skills: Microsoft Office (Outlook, Word, Excel and Powerpoint), CRM or Order Management/Workflow systems experience a plus