Strategic Analyst

El Segundo
Feb 14, 2014
Mar 16, 2014
Caitlin Annunziata
Advertising, Other
Full Time
We are seeking a Strategic Analyst to join our Los Angeles team and work on an automotive client.Mullen's Strategic Analytics group applies analytic rigor, data-driven and fact-based reasoning to guide the development and execution of advertising and marketing strategies for clients. Specifically, we adopt statistical modeling methodologies and performance insight techniques to maximize the ROI of marketing and advertising across offline and digital channels. We seek entrepreneurial individuals with a background in business and marketing performance analysis and a passion for translating data into actionable insight.The Strategic Analyst will assist in the development of data-driven marketing insight and optimization across multiple client engagements. This role will be exposed to site analytics, social media analytics, online display advertising, search advertising, consumer insights, brand equity analytics, business analytics, and market/audience segmentation.Primary responsibilities for this position include, but are not limited to:-Work efficiently with clients and analytics partners to define, extract, and synthesize available data and share results and insight with Mullen team members-Glean actionable insights to support in-market campaign optimization-Analyze scenarios to assess the before/after impacts of advertising campaigns, media choice and allocation on a client's business performance-Assist with developing and measuring marketing stimuli (A/B and multivariate) test results in collaboration with brand planning, creative, media, and technology teams to build robust marketing and advertising strategies and in-market programs for clients-Package and present analytical findings and communicate (both written and verbal) complex concepts to senior client teams and internal teams

Four-year degree is requiredBachelors degree in Math, Statistics, Economics, Business, Marketing or other quantitative discipline-At least 2 years of work experience in a professional services environment: management consulting, market research, advertising, or interactive technology consulting. Agency experience preferred.-Experience with web analytics tools like Google Analytics, Omniture, DART, Radian6. Omniture experience a plus.-Experience with social media analytics tools like Facebook Insights, Topsy, NetBase. Knowledge of modern social media analytical techniques and best practices.-Fluent in using Microsoft Excel for data manipulation, analysis, and charting. Experience with a statistical software package (SAS, R) and/or Tableau a plus.-Critical thinking - capable of generating consistently accurate, useful reports as well as an enthusiasm for translating date into actionable insight relevant to marketing program objectives.-Attention to detail and time management to deliver high quality work for multiple projects across several client engagements, while meeting deadlines.-Balances desire for quantitative rigor with realities of inconsistent business data.You must be eligible to work in the United States to be considered for this roleMullen is an eoe encouraging diversity in the workplace

Education Required: Bachelors

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