Email Marketing Manager
Responsibilities• Handle end-to-end production and deployment of emails,including planning, targeting, segmentation, set-up, HTML coding,testing, deployment and campaign reporting• Execute programs that grow the Simon & Schusterdatabase and engage, retain, and develop a relationship with consumers• Identify and target consumer segments to optimize conversion• Build and refine overarching email marketing strategy and manage the email campaignprocess end-to-end, including planning, targeting, segmentation, set-up,testing, execution, reporting and optimization• Manage email calendar and work internally with multiple stakeholders to ensurecampaigns are tested, approved, and scheduled in a timely manner• Help oversee QA and end-to-end testing (A/B, multivariate) for email creative,subject lines, data/time, list segments, etc.• Have thorough understanding of email performance metrics and benchmarks, helpingdrive and optimize key traffic and revenue metrics including deliverability,CTR, open rates, incremental revenue lift, engagement and retention—andgenerate reports on these metrics• Stay current on email best practices surrounding performance, deliverability, mobileadoption, social media, etc., and share learning with the entire marketing teamRequired Qualifications 3-5 years of hands-on experience managing email campaigns and delivery through oneof the major email service providers (experience with Responsys is beneficialbut not required)• Proficiency in HTML coding (writing and editing) with basic understanding of CSS• Familiarity with Dreamweaver and Adobe Photoshop• General understanding of web analytics tools (Omniture, Google Analytics, etc.)• Understanding of database logic with basic experience using SQL or Microsoft Access• Solid understanding of online marketing and project management a plus• Self-starter with strong communication skills that can multi-task and flourish in afast-paced environmentVisit www.simonandschuster.biz/careersto apply online. First time users will be prompted to create an online profile in order to apply for any jobs. All resume and cover letters (include salary requirements) must be attached ot the online application in order to be considered. Resumes and Cover letters that are mailed or e-mailed wil not be considered. No telephone calls please.