Digital Marketing Strategist

Location
New York
Posted
Feb 19, 2014
Closes
Mar 21, 2014
Contact
Ms. P Kurtzman
Duration
Full Time
Develop customized marketing plans to target customer goals for their sales, marketing and lead nurturing funnel. Provide vision, strategy and serve as a subject matter expert for clients.
Manage the development, delivery and execution of customer digital marketing efforts. Implement online marketing programs for our B2B customers leveraging social media, SEO, SEM, eMail, content development, advertising, and more.

Recommend and implement new ideas and innovations to improve each digital channel as well as customer account performance. Collaborate with internal stakeholders to maximize marketing efforts while reinforcing customer brand, presence and voice. Provide insights and analysis on all campaign key performance indicators (KPIs) and performance metrics. Manage campaign performance reports and share results across teams to ensure constant program evolution.
Direct activities for specific accounts on a daily basis: Act as main customer contact
Organize and prioritize projects with cross functional teams for Social Media, SEO, SEM, eMail, and content creation, Set project timelines and milestones, Partner closely with sales team on project kickoffs, Manage all database segmentation to accurately target audiences.

Candidates must have at least 3-5 years of experience setting marketing strategy for B2B businesses, as well as deep knowledge of digital/new media marketing techniques. The ideal candidate will be a natural leader, creative thinker, assertive problem solver, and analytical master mind. Must have experience targeting specific goals, focused metrics and KPIs when setting strategy. High proficiency with best practices for SEO, social media, email marketing, and blog writing is required. Knowledge of Hubspot and the manufacturing industry a strong plus.

We offer a comprehensive benefits package, with Rx, dental and 401(k). This position is located at our NYC HQ, directly across the street from Penn Station. If you are interested in this position, please forward an attached copy of your resume in a Word document to careers@thomaspublishing.com and INCLUDE SALARY REQUIREMENTS.


We are hiring local candidates only; this position is located at our NYC HQ, directly across the street from Penn Station.