Director, Ad Sales and Market Research

Location
New York
Posted
Feb 19, 2014
Closes
Mar 21, 2014
Contact
Ms. Samantha Stewart
Category
Other
Duration
Full Time
NBCUniversal is one of the worlds leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. It is the policy of NBCUniversal and NBCUniversal's affiliated businesses to consider all qualified applicants for employment without regard to race, color, religion, national origin, sex (including pregnancy) sexual orientation, age, disability, veteran status or other characteristics protected by law.


Role Purpose This will be the primary, go-to person for audience, sales & marketing research in support of our National AdSales team and their effort in selling NBCUniversal off-network and first-run syndicated shows. This person will also be the primary research support for our brand integration team. Responsibilities


* Developing ad sales research strategy at both brand and agency level

* Creating presentations for media sales of first-run and off-network programming in syndication

* Developing client based ROI reports for brand integrations

* Reporting on industry trends relating to ad measurement

* Developing agency relationships in research and planning

* Attending client pitches where appropriate


Basic Qualifications

* Bachelor's degree from an accredited college or university

* 5+ Years Ad sales research experience

* Proven knowledge of NPower, Galaxy Explorer, Monitor Plus and MRI

* Experience with Microsoft Outlook, Excel, Word, and Powerpoint Eligibility Requirements

* External applicants are encouraged to submit a resume/CV through nbcunicareers.com to be considered

* Must be willing to work in New York, NY

* Must be willing to submit to a background investigation

* Must be 18 years or greater

* Must have unrestricted work authorization to work in the United States

* Must be covered by Solutions, NBCUs Alternative Dispute Resolution Program


* Proven track record of excellent written presentation skills

* Proven ability to take a project from inception to completion while managing multiple deadlines

* Proven team player with the ability to take on different assignments/projects.

* Proven ability to analyze and interpret research with client needs in mind, write clearly, and translate data into insights

* Syndication experience

* Agency experience




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