VP of Social Media Strategy, Consumer and Tech

Feb 19, 2014
Mar 21, 2014
Mr. Alan Cohen
Full Time

The Role

You are a proven leader, a social strategist and a professional new media communicator with experience leading consumer engagement campaigns for the world’s leading brands. You know how to manage accounts and encourage clients to grow their social media programs. You understand how to motivate cross-functional teams as they navigate the intersection of social conversation, digital engagement and traditional consumer marketing. You’re committed to creative problem solving and flawless execution—and measuring ROI is a must. You also have a passion for using social media to move customers or leads through the purchasing cycle and you’re adept at playing a leadership role on business development efforts.


Essential Responsibilities

The VP of Social Media Strategy will lead social public relations and marketing for consumer and technology accounts across the agency’s international client base. In this position, you will be responsible for delivering the following:

Manage multiple facets of client programs including social strategy development, campaign execution, community management, and analytics and reporting

Work with top brands to develop social marketing programs that not only engage consumers, but also drive purchases, affinity and positive sentiment

Regularly counsel client on digital and social media strategies around both long-term and event driven programs

Manage the overall quality of work on multiple accounts by demonstrating professional and team leadership; be day-to-day client contact and assist in successfully growing existing accounts
Exhibit strong understanding of social media platforms, trends, and tech applications
Draft proposals, budgets, staffing plans and timelines for client projects and new business prospect
Understand how to determine online measurement and ROI metrics needed evaluate campaign results against objectives
Mobilize and motivate account team and junior reports
Take responsibility for budgetary issues, including account profitability


Desired Skills and Experience

To be considered, you must have managed social media strategy and implementation for globally recognizable brands; prior management of food, retail, device and/or automotive clients a plus. PR or advertising agency and client management experience is required.

At least 6-8 years of relevant social media and digital communications experience; previous experience managing global programs around consumer products or ecommerce

Experienced client relationship and account manager who can interface with senior level clients and account teams throughout the planning, budgeting and engagement process

Passion for technology and consumer brands, with recent experience and proven results working with industry leaders

Understanding of how to integrate social campaigns with offline programs and events to create cohesive and scalable marketing programs

Practice managing paid social, community management, content development, influencer engagement and technology builds for clients

Polished executive presence and the ability to consult confidently and effectively with C-level executives

Adept at building strong relationships with other senior counselors throughout the MWW network

Prior experience with agency-wide responsibility for account profitability, new business solicitation, and quality of account service and employee development

Superior communication skills and ability to help clients understand, value and appreciate social media programs

Ability to foster collaborative and fun cross-functional teamwork with enthusiasm and creativity

College degree required, graduate degree a plus

Please forward cover letter and salary requirements.