Dir of VP, Social Media Strategy, Corporate

New York
Feb 19, 2014
Mar 21, 2014
Mr. Alan Cohen
Full Time

The Role and Essential Responsibilities

You are a proven leader, a social strategist and a professional new media communicator with experience leading consumer engagement campaigns for the world’s leading brands. You understand that social media engagement is at its best when it’s used for more than just marketing. You’ve leveraged social media platforms and digital technology to manage reputations, drive decision-makers to act, connect with influencers, amplify key messages, leverage grassroots activists, galvanize brand ambassadors and respond to crises.

You know that online conversations can shape public debate, bolster bottom lines and protect licenses to operate. You also have a passion for new media, client management and playing a leadership role on integrated accounts. The VP or Director of Social Media Strategy will lead corporate and public affairs efforts across the agency’s international client base.

In this position, you will be responsible for delivering the following:

Manage multiple facets of client programs including social strategy development, campaign execution, community management, and analytics and reporting
Work with Fortune 500 companies, government agencies and top brands to develop social engagement platforms
Regularly counsel client on digital and social media strategies around both long-term and event driven programs
Exhibit strong understanding of social media platforms, trends, and measurement approaches
Manage the overall quality of work on multiple accounts by demonstrating professional and team leadership; be day-to-day client contact and assist in successfully growing existing accounts
Track social discussions to identify conversations, allies and opponents who may impact clients’ reputations or spur crises
Draft proposals, budgets, staffing plans and timelines for client projects and new business prospect
Understand how to determine online measurement and ROI metrics needed evaluate campaign results against objectives
Mobilize and motivate account team and junior reports
Take responsibility for budgetary issues, including account profitability


Desired Skills and Experience

To be considered, you must have managed social media strategy and implementation for Fortune 500 companies, government agencies and trade associations; PR or advertising agency and client management experience is required.

At least 5-8 years of relevant social media and digital communications experience; previous experience managing a global programs around corporate reputation or advocacy issues highly preferred
Experienced client relationship and account manager who can interface with senior level clients and account teams throughout the planning, budgeting and engagement process
Practice managing paid social, community management, content development, influencer engagement and technology builds for clients
Prior experience with agency-wide responsibility for account profitability, new business solicitation, and quality of account service and employee development
Superior communication skills and ability to help clients understand, value and appreciate social media programs
Ability to foster collaborative and fun cross-functional teamwork with enthusiasm and creativity
College degree required, graduate degree a plus

Please forward cover letter and salary requirements.