Social Media Marketing Manager

Location
New York
Posted
Feb 21, 2014
Closes
Mar 23, 2014
Contact
Diane Cho
Duration
Full Time
We are looking for a forward-thinking candidate who can help take our branded content to the next level. You should be the person who knows about the next big social trend before anyone else and how to merchandise it. We work with premium brand partners in a fast-paced environment—missing deadlines is not an option. You’ll be responsible for developing and driving social amplification and strategy, content distribution and content integration for our branded content and marketing campaigns. An interest in and understanding of advertising, innovative marketing and the digital space is a must. You’ll also need extensive experience with all social platforms and the ability to interpret and report on social metrics in a client-facing way (i.e. you can make a deck). Finally, you should have a proven track record of exceptional client service and campaign coordination, especially as it relates to internal communications and time management.

Responsibilities:

- Develop social media campaigns for channels including, but not limited to, Facebook, Twitter, Instagram, YouTube, Google+, Tumblr, LinkedIn, Pinterest, and Vine
- Compile analytics reports on campaign performance, highlighting successes and identifying areas for improvement
- Provide input on all social planning and provide the digital POV
- Consistently participate during the pre-sale ideation phase and post-sale execution
- Act as a partner with the account team and a sounding board for ideas
- Provide continuous cultural, digital and trend forecasting to inform client recommendations and to educate and motivate internal teams
- Be on the pulse of marketing trends and how it applies to the industry

Requirements:

- 2-3 years experience in social media, preferably with a publisher (or brand with high volume of content and multiple inputs)
- Demonstrated success with social media executions on platforms including Facebook, Twitter, Instagram, YouTube, Google+, Tumblr, and additional emerging tools
- Knowledge of other digital marketing disciplines for integrated strategies (SEO, paid search, paid media)
- Must be comfortable working with a broad range of cross-functional staff—junior to senior, sales, marketing, editorial, design, analytics, etc.
- Excellent writing, presentation and communication skills
- Command of social analytics dashboards and Microsoft Excel
- Successful experience participating in cross-functional teams and with client partners
- A basic understanding of content management systems