Broadcast Buyer

Feb 24, 2014
Mar 27, 2014
Advertising, Other
Full Time

Bright RedTBWA is seeking an eager, dynamic media buyer/planner. You must have previous agency experience and proven ability to plan and purchase broadcast media in balance with other platforms. The position features involvement across many facets of the media business. You'll be working with and interacting with our account service teams and station reps. The candidate must convey a high level of energy and be able to think out of the box. Must be proactive about ways to maximize the client's media impact within their budget. Must be detail oriented, organized, able to handle pressure and be a team player.

What You Will Be Doing

Negotiate and implement national and/or local television and radio buys for a number of high visibility clients
Represent clients and agency to the media community in a consistently respectful and professional manner
Communicate with media representatives on behalf of agency to negotiate the best placement, highest value-add, and optimal use of budgeted funds
Project accurate delivery, rating and share estimates
Identify best innovated sponsorship ideas during negotiation process
Stay updated on marketplace conditions and changes in viewing patterns
Ability to think on a cross-platform basis beyond the TV screen
Ensure timely and accurate delivery of post analysis
Candidate must have a strong sense of urgency to obtain results and meet deadlines
Work with and across all agency disciplines and functions, including management
Take ownership over client reporting responsibilities across resources

What You Need for this Position

3+ years of media buying experience, primarily television and radio
Excellent broadcast buying negotiations skills
Attention to detail and client needs while meeting deadlines
Strong organization and communication skills including writing and presentation skills
Bachelors Degree is required

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