National Director, Planned Parenthood Online PPOL

New York
Feb 27, 2014
Mar 29, 2014
Ms. Madelaine Soto
Full Time
The National Director of Planned Parenthood Online (PPOL) oversees the development and execution of strategy for the Planned Parenthood Online program. PPOL is a collaborative effort of the national office and affiliates to use online technology to expand access to sexual and reproductive health information and education; reproductive health services and opportunities for involvement, which include advocacy, fundraising, volunteering, and working for Planned Parenthood. The National Director will be adept at managing and motivating staff, balancing multiple priorities, and driving forth a broad set of activities in alignment with organizational goals.

Key Responsibilities:

•Exert visible, credible, and persuasive leadership throughout PPFA to build support for the use of highly strategic and coordinated digital strategies to advance the organization’s mission.
•Coordinate with the directors of digital advocacy and digital fundraising on overall strategy that fully leverages digital channels to reach and engage with key audiences.
•Effectively engage with affiliate leadership and staff on an ongoing basis around program vision, goals, strategies and progress towards measurable outcomes.
•Set and maintain the standards of excellence for all digital health content, including digital imagery and video, across web properties, mobile, and social media.
•Develop content partnerships for PP’s sexual health information and service-related content to greatly expand the reach of the organization in digital spaces.
•Oversee the Digital Health team; Work with the Digital Health Managing Director to define roles and responsibilities, set and achieving team goals, and measure outcomes.
•Ensure that PPFA’s digital tools and content meet the needs of diverse audiences, including African-American, Latino, youth and LGBT individuals and communities.
•Recruit, train, manage and retain diverse, high-performing staff members.
•Create and nurture space for ongoing innovations and creative team thinking.


•Leadership experience in creating digital tools, particularly to advance social and health goals.
•Passion for, and active participation in, social media.
•A proven track record of recruiting, building, inspiring, and managing teams in a creative environment.
•Excellent writing, editing and visual representation skills.
•Experience in digital production, editing and publishing, including visual content.
•Strong organizational skills and attention to detail.
•Ability to multitask, prioritize effectively and meet deadlines.
•Strong interpersonal skills, including the ability to handle tough situations diplomatically and demonstrate a positive outlook.
•Proven ability to effectively manage the work of internal teams and external partners/vendors to achieve measurable results.
•Commitment to and experience with communicating effectively with diverse audiences, including African-American, Latino, youth, and LGBT individuals and communities.
•Interest in and/or familiarity with substantive issues of reproductive and sexual health and rights.

Planned Parenthood Federation of America is an equal employment opportunity employer and is committed to maintaining a non-discriminatory work environment. Planned Parenthood of America does not discriminate against any employee or applicant for employment on the basis of race, color, religion, sex, national origin, age, disability, veteran status, marital status, sexual orientation, or any other characteristic protected by applicable law. Planned Parenthood Federation of America is committed to creating a dynamic work environment that values team work, collaboration, creativity, and building a diverse team.

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