Sr. Writer for On-Air Promotions

Feb 28, 2014
Mar 30, 2014
Melissa Ngo
Full Time
The Creative Services Sr. Writer/Producer will be responsible for creative development, application and management of on-going video projects initiated by the Creative Services department. This position will serve as the lead creative for high profile promo marketing campaigns.

Duties and Responsibilities
- Conceive, write and produce breakthrough on-air promotional spots, launch campaigns, marketing sales tapes and and on-going episodic on-air promotions as assigned.
- Comprehend and execute against creative briefs, including research, revisions and creative problem solving.
- Work with internal partners to create promo templates and develop new campaigns and promo initiatives.
- Initiate new promo ventures and interstitial branding elements
- Collaborate with internal partners in the development, production and approval of products.
- Manage, schedule and select resources (photographers, designers, editors, edit suites, etc.)
- Research and locate or shoot appropriate video for projects; select and direct talent when necessary.
- Work with traffic and broadcast operations to get product on air or distributed to external partners; insure correct promos are running.
- Track creative output to keep promos up to date.
- Represent department in dealing with NBCU partners.

- Bachelor's degree in Communications, Broadcasting or related field
- 7 years with cable, network, local television station, ad agency, syndication company or other applicable industry related experience.
- Writing and communication skill, advanced production expertise, and a thorough understanding of network marketing branding goals.
- In depth understanding of fundamental commercial production principles.
- Exceptional creative problem solving skills and resourcefulness.
- Able to handle multiple projects involving cross functional teams in an efficient manner.
- In depth knowledge and understanding of the capabilities of latest editing and graphic design products and platforms.
- Ability to write and edit strong, clear and imaginative copy.
- Ability to oversee shoot, including scheduling, talent directing and production companies.
- Understand and consistently apply TWC brand and creative guidelines.
- Understand and consistently apply fundamentals of effective project management and customer service.
- Ability to develop creative and imaginative visual concepts for video/broadcast.
- Ability to effectively present concepts and thoughts to others.
- Ability to manage multiple projects, involving cross-functional teams, in an efficient manner.
- Fundamental and functional communication skills (verbal, written, and listening) to facilitate projects (presentations or
creative justification, updates, timelines, budget).
- Advanced proficiency in computer skills: including After Effects and Microsoft Office.
- Non-linear software editing skills "Final Cut" preferred.

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