Director, Online/Digital Book Marketing
Rodale is seeking a Director, Online/Digital Book Marketing for our Emmaus, PA location. This position is responsible for driving revenue for Rodale’s print and digital book products through online marketing channels, as well as paving the way to new digital markets. The ideal candidate will have 5+ years ecommerce storefront experience and considerable digital media experience. This role will demand someone who can work effectively across departments, drive for results, be a creative thinker and problem solver, be driven by customer analytics and insights, and have the capability of using this data to create innovative ,revenue generating online/digital programs across multiple platforms. Responsibilities include: •Develop marketing campaigns for Rodale products across multiple online/digital platforms that deliver profitable orders•Develop branded campaigns in alignment with Rodale’s brand guidelines and leveraging Rodale’s brand and author assets•Work collaboratively across company departments to achieve broad reaching goals•Develop and work within budgeted targets•Have the ability to analyze campaign and customer metrics to measure outcomes•Strategize new sources of business and develop plans against them•Working with the email acquisition and partnership team on promotion plans and new customer on-boarding campaigns•Monitor and implement initiatives to improve Online book pay-up Qualifications: •Proven experience and success in direct response marketing.•Strong communication skills.•Knowledge of book business and appreciation for editorial.•Experience managing multiple projects in a fast paced, deadline oriented environment.•Effective decision maker.•Enthusiastic and positive attitude.•Ability to generate and bring new business opportunities to fruition; ability to generate new ideas and take risks.