Digital Public Relations Manager

New York
Mar 03, 2014
Apr 02, 2014
Kelsi Rosenberg
Full Time
The Manager, Digital Public Relations role oversees the execution of dot com, blogger and online influencer relationship maintenance and trend, news and feature pitching. It is an opportunity for the right individual to have an impact on multiple high level brands through progressive public relations and marketing strategies across all media. This person will be responsible for cutting through the clutter to build and position fashion, lifestyle and beauty brands with existing clients and target customers through the use of social media, as well as select online media opportunities and strategic digital partnerships.

The Manager, Digital Public Relations should have deep expertise across various disciplines including:
3-5 years experience in Public Relations
•Proven track record of securing press coverage for national, regional print, online and electronic/broadcast outlets
•Excellent written and verbal communication skills
•Strong, personal media relations
•Ability to succeed in fast-paced environment
•Show adept understanding of PowerPoint, Word, Excel, Photoshop and InDesign

Roles & Responsibilities:
•Compose press releases and pitch media in both traditional and online outlets
•Conceive, create and execute innovative online public relations strategies
•Collaborate with internal and external partners, including clients, to develop and leverage digital marketing programs and identify new opportunities that align to their goals
•Strategize and execute digital media branding programs from concept to execution in partnership with various internal and external cross-functional business partners
•Develop relationships with key bloggers (new and existing) on behalf of clients to build brand relevance, aspirational story telling and engagement
•Perform daily canvassing of media placements and perform constant follow up; prepare media recaps and status reports for both internal use and for client review
•Manage Digital Coordinator

3-5 years experience in Public Relations