Marketing Manager, Quickparts

Employer
Location
Atlanta
Posted
Mar 06, 2014
Closes
Apr 05, 2014
Contact
. .
Category
Marketing, Other
Duration
Full Time
The Marketing Manager is responsible for the management of brand, demand generation and all marketing programs for the Quickparts business in North America. This includes sample parts kits management, newsletters, email campaigns, Google Adwords campaigns, marketing and sales tools and the reporting against all of these programs to monitor return on investment on a daily, weekly, monthly basis.

Responsibilities:
Demand Generation

Manage adwords and other campaign functions, ensuring high visibility, strong response, resulting business, and full measurement
Manage partnerships with publishers and other online media
Write campaign ads, manage costs, adjust based on competitive market conditions
Work closely with Director of Demand Generation and Marketing Projects Manager to deliver overall corporate results
Websites

Develop content for public websites. Regularly refresh with news, promotions, selling tools, etc.
Sales Tools

Develop electronic sales tools including brochures, direct mail, videos, interactive demos, PowerPoint presentations, etc.
Ensure consistency of brand, messaging, and corporate ID in all internal and external communications
Manage sample parts kits fulfillment and redesign
Management

Support marketing programs with high value content suitable for lead generation
Develop budget, manage, track and report project costs against budget\Maintain activity calendar and communicate to internal staff and field sales
Generate regular KPI reports
Qualifications:
Education and Training:

Bachelor’s degree in one of the following disciplines: Marketing, English, Business.

Experience:

3 - 5 years of relevant work experience in marketing

Knowledge, Skills & Abilities:

Superior analytical and problem solving skills
Experience managing Google Adwords campaigns
Experience with Google Analytics or similar web analytic tools
Experience with email marketing software
Strong organization, prioritization and attention to detail
Excellent written and interpersonal communications skills
Hands-on, roll-up your sleeves attitude with ability to work independently
HTML experience preferred
AA/EEO M/F/D/V

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