Search Strategist

Mar 11, 2014
Apr 10, 2014
Scott Hurst
Advertising, Other
Full Time
General Description

A search strategist at The Garrigan Lyman Group (GLG) is an analytical, creative, extremely detail-oriented person who can work independently and has excellent communication skills. This position owns the day-to-day management of multiple client accounts, focusing on search engine marketing (SEM), search engine optimization (SEO), pay per click (PPC) search advertising, analytics related to search activities, and creation and presentation of reports to clients. This position will work closely with stakeholders across the organization to execute campaigns in line with the goals, budgets, and needs of our clients. The search strategist will identify new project opportunities for existing and potential clients, and assist in business development meetings and proposal creation. This person will be expected to keep abreast of changes in the industry, research, document best practices, and support team goals.

Essential Functions

-Manages day-to-day operations for search clients (SEO, PPC)
-Works in search engine interfaces and tools, client emails, and Excel analysis
-Develops meaningful client relationships by investigating clients’ business goals and developing and executing an appropriate search strategy
-Assembles and presents scheduled client reporting
-Identifies and presents opportunities
-Translates client data into actionable information for reporting and presentations
-Continuously optimizes PPC budgets, engines, keywords, and ad copy to meet and exceed clients’ ROI goals
-Performs SEO optimizations and makes recommendations (such as core keyword research, drafting metadata, and making website recommendations to enhance SEO)
-Interested in following search industry knowledge and trends (required)
-Responsible for clients’ search billing and reconciliation
-Certified in Google AdWords (current credentials)
-Strong Google Analytics skills preferred
-Fluent in Microsoft Office (advanced Excel capabilities a plus)

Job Skills

-Self-starter with strong attention to detail (the position will also receive training and support)
-Excellent verbal and written communication skills
-Able to prepare clear and concise client-ready documents
-Comfortable in a fast-paced working environment
-Able to deliver results and a curious, inquisitive nature are necessary for success
-Self-motivator, able to work with minimal supervision
-A flexible and collaborative work style
-Able to handle change with ease
-Outstanding time management and presentation skills
-Understanding of front-end web development (HTML/CSS/JavaScript) preferred
-Familiarity with web analytics software and a comprehensive understanding of Google/Bing ranking factors and on-site SEO preferred
-Understanding of online business models and online advertising tactics preferred

Required Education

A BA/BS in marketing, advertising, communications, or business with two to three years of professional search agency experience or equivalent. Experience working in an agency is preferred, but not required.

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