Director of Marketing

Mar 13, 2014
Apr 12, 2014
Jacqueline Martinez
Marketing, Other
Full Time
The Director of Marketing leads the Marketing Department in developing and building awareness of the Queens Library brand and promotion of its mission, programs and services to Queens Library’s customer base and the public library community at large. Also leads the planning, development, coordination and implementation of online, digital and general marketing plans and programming, specifically related to public programming and community library initiatives.

The ideal candidate works among the broad spectrum of marketing functions and is accountable for planning, directing and implementing marketing strategies to define and attain Queens Library’s goals and strategic objectives in order to expand and sustain its visibility, service promotion/delivery and effectiveness as a leading public library system. Directly responsible for department staff that covers the entire marketing spectrum including print materials, on the ground promotions and online resources. Responsible for the coordination between and among departments to ensure the quality and timeliness of content to create an excellent overall user experience for the website, mobile applications, social media, video, blogs and other communications outlets. Manages department funding and makes cost/benefit recommendations and decisions. Performs other duties as required.

Bachelor's degree in Marketing and/or Communications, English, Journalism or related field required. Master’s Degree preferred. Minimum of 8 years’ experience in Marketing Management, including 2 years of management experience, required. Demonstrated experience in the management of complex websites and familiarity with website analytics, SEO and Web content creation. Must have experience with advertising, both traditional and online, and a strong background in effective marketing and branding. Must have demonstrated track record for setting and exceeding aggressive goals. Must have the ability to create and rigorously manage budgets and forecasts. Excellent verbal and written communications skills required. Strong project management and analytical skills required, including product development initiatives and working closely with IT.

What we offer: Excellent salary and our comprehensive benefits package includes generous vacation/sick pay, medical, dental, vision, life insurance, defined benefit pension, 403B, deferred compensation and more. Opportunities to further your education and professional credentials are plentiful.

TO APPLY: Please send your resume and cover letter to and reference “Director of Marketing” in the subject line. Resumes will only be accepted by email.

Queens Library is an equal opportunity employer.

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