Senior Specialist - Media Affairs
SUMMARY The senior specialist helps tell the story of a growing and innovative global association through work with the media. A member of a media affairs team, the senior specialist contributions to the external communications work of SHRM’s Public Affairs.ESSENTIAL DUTIES AND RESPONSIBILITIES•Proactively seek media coverage by anticipating the need for press releases and multimedia communication and monitoring SHRM activities and business issues for opportunities to pitch SHRM news.•Assist in the development and implementation of creative strategies/campaigns for promotion of SHRM and its executives/experts, members, products, events and advocacy. Effectively communicate the Society’s mission of advancing the human resource profession and serving the HR professional.•Create talking points and prepare senior staff and executives for media interviews. Coach SHRM staff and member experts on best practices in media interviews.•Respond to a heavy volume of inquiries by the traditional and new media by identifying sources and resources, setting up interviews and following up as needed.•Grow SHRM’s reputation with the press by cultivating collaborative relationships with national and regional members of the media and the PR community.•Act as a media spokesperson for the Society.•Monitor media activities and press coverage of the Society and contribute to the weekly, monthly and quarterly reporting of SHRM Public Affairs activities for SHRM department heads and executives•Write press releases and develop press kits.•Write statements and letters to the editor and opinion editorials for placement in print and online publications.•Work with Manager of Media and Public Affairs to conceptualize, develop and promote articles for placement in HR, business and trade publications. •Help plan and executive press events. •Contribute content to online pressroom.•Promote SHRM conferences and manage media presence at the conferences. Travel to one or more conferences annually.•Promote the Society’s news in social media and collaborate with a separate social media team•Other duties as assigned.QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.EDUCATION and/or EXPERIENCE •Requires a minimum of five years’ experience in a media relations or public relations capacity. PR agency experience or work on a media campaign with proven results is required.•Fully computer literate. Video and video-editing skills a plus. Experience with a news-clip database a plus. Social media fluency helpful.•Bachelor's degree in Public Relations, Journalism or Communications is preferable.•Strong writing and oral communications skills required. The ability to write for a variety of audiences required. Writing samples required.•Creativity and initiative required.•Strong customer-service orientation and team-work approach required. Ability to develop productive relationships with internal clients and the media required.•Able to appropriately and positively represent SHRM to external constituents.•Exemplary organizational skills, judgment, ability to balance multiple priorities with attention to detail, and adherence to deadlines.•Some business travel is required. Additional work hours may be required to complete critical projects.The Society for Human Resource Management is an equal opportunity employer (M/F/D/V). No Relocation authorized for this position. ACCESSIBILITY NOTICE: If you need a reasonable accommodation for any part of the employment process due to a physical or mental disability, please send an email to: firstname.lastname@example.org or TDD (703) 548-6990.Please include writing samples.