Officer, Communications (Advertising Strategy)

The Pew Charitable Trusts
Mar 19, 2014
Apr 18, 2014
Ms. Human Resources
Full Time

The Pew Charitable Trusts is driven by the power of knowledge to solve today’s most challenging problems. Pew applies a rigorous, analytical approach to improve public policy, inform the public and stimulate civic life.

We are an independent nonprofit organization – the sole beneficiary of seven individual trusts established between 1948 and 1979 by two sons and two daughters of Sun Oil Company founder Joseph N. Pew and his wife, Mary Anderson Pew.

Our work lays the foundation for effective policy solutions by informing and engaging citizens, linking diverse interests to pursue common cause and insisting on tangible results. Our projects encourage efficient, responsive governments – at the local, state, national and international levels – serving the best interests of the people. We partner with a diverse range of donors, public and private organizations and concerned citizens who share our interest in fact-based solutions and goal-driven investments to improve society.

With offices in Philadelphia, Washington, D.C., Brussels and London and staff in other regions of the United States as well as Australia, Pew provides an exciting learning environment and the opportunity to work with highly talented individuals. We are a dynamic, rapidly evolving organization that values creativity and innovative thinking and fosters strong teamwork with mutual respect.

The Communications Department:

The Communications department supports leaders at all levels of the institution to promote project and campaign efforts, inform key audiences, and protect and advance the Pew brand. The department provides a comprehensive range of communications services for all programmatic and administrative units and Trusts-operated projects. Our in-house expertise includes: strategy and message development; editorial support; design and creative services; media event planning; digital and video production and social media. The unit oversees all communications policies, guidelines and processes in order to manage the Pew brand, ensure production of the highest quality work and effectively steward Pew’s resources.

Position Overview:

This position, based in Pew’s Washington, D.C., office, reports to the Director, Communications, and is a member of the Pew communications staff with specific responsibility for developing advertising strategies, concepts and messages, overseeing Pew’s advertising work across all divisions and outlets, including online advertising, supporting the creation of effective messages for projects and the institution, and tracking and assessing the success of paid media efforts and refining strategies, as needed. Additionally, the Officer will contribute to wide range of communications plans and strategies, and will advise internal teams on advertising tactics and tools.

The individual will also collaborate closely with Pew’s creative, multimedia and digital teams to take advertising ideas into execution and develop effective advertising campaigns. The Officer will furthermore coordinate the placement of advertisements for the institution and will engage outlets as needed to assess placement options, costs and timelines. The Officer will collaborate with colleagues across Pew to ensure quality work, and will interact frequently with senior management across the institution in the United States and around the world.

Job Requirements

* Develops paid media strategies, including digital, print, radio, and television advertisements, working with the relevant teams across Pew to establish strong plans and identify the most effective tactics.
* Creates advertising concepts and collaborates on design to take ideas to execution through Pew’s in-house teams.
* Works with senior leadership to develop, test and refine paid media strategies, and advises teams on best practices and tactics. Stays abreast of new developments and changes in advertising across all platforms; proactively and regularly shares best practices, trends and tips with communications colleagues.
* Coordinates and supervises placements through effective management of resources, project timelines and relationships with outlets.
* Collaborates with colleagues on a range of issues related to advertising, including target audiences, key messages, concepts, outlets and budgets. May engage on Pew’s work with public opinion research in order to help develop and/or refine key messages.
* Assesses effectiveness of paid media efforts and regularly reports as part of metrics strategy.
* Develops strong messaging for Pew’s projects and works across teams to contribute to communications strategies and help refine communications for specific efforts, as needed.
* Ensures that all individual advertising plans are aligned with Pew’s overall institutional communications objectives.


* Bachelor’s degree required.
* Minimum of eight years of increasingly responsible communications experience in relevant sectors required.
* Demonstrated knowledge and expertise with advertising, including digital advertising; proven understanding and skill in all areas related to advertising, including message development, creative concept, placement, and measurement strategies.
* Excellent oral and writing skills to effectively communicate within and outside the organization.
* Experience working with senior-level executives to provide counsel, guidance and direction; preferred.
* Must be flexible, creative, and assume high accountability for all areas of responsibility. Must demonstrate strong collaborative spirit and leadership ability.
* Demonstrated attention to detail with strong performance in producing materials under deadline and without errors.
* Ability to think strategically, balance multiple priorities, be extremely well-organized, manage time effectively, and identify resources for projects.
* Able to set short- and long-term planning goals in line with program priorities and institutional procedures. A task-oriented style, with a focus on achieving clear and ambitious goals.
* Demonstrated ability to meet multiple deadlines by maintaining a high level of organization. Able to develop and move projects forward with independence and autonomy.
* Strong interpersonal skills; able to develop and manage productive relationships with campaign managers, consultants, and others involved in developing or implementing the communication efforts of Pew. Excellent listening skills. Exhibit skills of diplomacy. Able to work productively with a wide array of different people throughout the institution.
* Seasoned judgment, able to make decisions, justify recommendations, and be responsive, clear and firm with colleagues.

Travel is expected to be minimal.


We offer a competitive salary and excellent benefits package, including four weeks of vacation, a generous 401(k) plan and flexible benefit options.

Pew is an equal opportunity employer.

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