Director of Marketing

Location
Baltimore
Posted
Mar 20, 2014
Closes
Apr 19, 2014
Contact
Ms. Paige Price
Category
Marketing
Duration
Full Time
Agora Financial, a financial research company located in Baltimore, MD, is looking for a Director of Marketing to oversee the company’s customer acquisition, retention and marketing efforts. The ideal candidate will possess demonstrated marketing acumen with experience in digital marketing and a direct response environment.
 
Responsibilities:
Manage a team of media buyers and marketers.
Build and maintain working relationships with publishers, advertisers, strategic partners, list brokers, and other vendors.
Conceive, develop, and implement innovative marketing strategies to grow and retain publication subscribers.
Assist in acquiring email, display, video, direct mail and affiliate inventory.
Measure, analyze and optimize marketing campaign data and prepare recommendations
Collaborate closely with stakeholders including copywriters, sales, editorial and web teams to deploy marketing efforts.
Execute tests and provide analysis/recommendations to continuously improve the customer experience and drive sales.
Primary responsibility for planning and budgetary control of all digital and print marketing
 
Qualifications
Demonstrated marketing and advertising expertise is a must. A focus in web or email marketing is preferred.
A strong desire to grow a customer base using a variety of online and offline outlets.
Familiarity with email, affiliate, SEO, display, social, (CPM/CPC/CPA/CPV) and other marketing tactics is a must.
The ability to discern great marketing copy from the mediocre is recommended
A leader and team-builder with a passion for working with creative people is mandatory.
Demonstrated ability to understand and discuss new technical concepts and schedule tradeoffs with technical employees.
Ability to work effectively in a fast-moving, multi-project environment
 
The ability to clearly articulate and present strategies, recommendations and results to team members is required. Strong management skills with a proven ability to drive projects to successful completion is required. An understanding of the digital ecosystem and how web, email, social, search and e-commerce channels work together to optimize behavior, acquisition and sales is encouraged. This position requires an individual with creative, data-driven, entrepreneurial spirit with exceptional writing, communication/presentation and influence skills.
 
Please email your cover letter, resume and salary requirements to the link.

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