Campaign Manager

Employer
Location
New York
Posted
Mar 21, 2014
Closes
Apr 20, 2014
Contact
Ms. Aaron Williams
Duration
Full Time
Quantcast is seeking a Campaign Manager to ensure successful delivery of all display advertising campaign goals in conjunction with the Client Services and Sales teams. This is an analysis and client support role for a detail oriented individual with the capacity and desire to succeed in a high growth environment. This role is responsible for the tactical day-to-day management of client campaigns as well as driving the strategic revenue growth for each account. Candidates must be able to navigate ambiguous situations, initiate process improvement and execute plan implementation.

Quantcast is working with unprecedented amounts of data to enable the Campaign Management team to deliver relevant audiences to advertisers more accurately than ever before. Our company provides publishers, agencies and marketers unmatched abilities to measure, segment, and target audiences based upon inference models that couple machine learning with massive quantities of directly measured audience and reference data. This approach overcomes the challenges and limitations of traditional measurement services that rely on panels and expands the limited delivery of retargeting approaches to reach a larger, more qualified audience.

Responsibilities

- Daily management and optimization of each account’s campaigns to ensure success metrics are achieved.
- Perform ongoing complex analysis of campaign performance and execute on action oriented outcomes, aimed at increasing revenue growth
- Proactively alert account manager of any inconsistencies or issues with each campaign, underperformance, over pacing, or any other campaign-related metrics.
- Aggregate daily reporting using 3rd party & 1st party reports and identify opportunities for reporting efficiency improvement
- Technical campaign troubleshooting using analytical and proprietary tools
- Lead performance analysis and long-term strategic roadmap for high level campaigns
- Participate in new experimental product testing
- Manage and lead internal projects, including cross-departmental collaboration

Requirements

- 2+ years’ experience in a campaign management/support role in the advertising/online media space
- Demonstrable ability to leverage quantitative thinking to manage campaign success
- Passion for online advertising media and understanding how consumers interact with display advertising
- Must be extremely proficient with Excel
- Experience using Salesforce/SQL/Access is a plus
- Experience using Ad Servers is a plus
- BA in business, marketing, advertising, or related field from an academically selective university

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