Director of Marketing Optimization
Well-established interactive marketing agency is seeking a Director of Marketing Optimization. This position is responsible for implementing growth strategies and achieving revenue targets for a portfolio of multinational brands. The objective is to maximize revenue through digital initiatives, including analysis reporting, online optimization, digital marketing, website analytics, sales analytics and content strategy. The ideal candidate is an expert communicator who can dive into data at a granular level and discuss them with clients in a clear and understandable manner. The position operates with considerable independence while managing multiple competing priorities and stakeholders.RESPONSIBILITIES• Plan, develop and implement strategy for online customer marketing programs, including; - Paid digital marketing channels, including PPC - Earned digital marketing channels, including SEO, social media - Content strategy and copywriting - Testing and optimization, including user experience and multivariate testing• Supervise a small team of data analysts and content specialists;• Own and manage Google Analytics, including Tag Manager;• Track, analyze and report on campaigns; • Conduct in-depth analyses on site behaviors, click patterns, user satisfaction, and monetization;• Drive and define A/B and user testing roadmap;• Make recommendations to optimize future activity;• Prepare and present insights and findings.SKILLS• Communicate effectively with clients across sales, marketing, ecommerce and management teams; • Analyze and translate anecdotal or qualitative data into recommendations to improve sales, user experience and brand awareness;• Manage multiple and sometimes conflicting processes.KNOWLEDGE• A thorough understanding of e-commerce and digital marketing principles, including: conversion optimization, Google Analytics and online metrics, SEO, SEM, UI/UX, email marketing, competitive analysis, affiliate marketing, social media marketing, mobile marketing.• Advanced knowledge of Google Analytics; Individual Qualification preferred.• An intermediate understanding of domain name management, HTML and CSS, and content management systems.• Intermediate to Advance MS Office (Word, Excel, PowerPoint).EXPERIENCE AND EDUCATION• 5-7 years previous experience in a digital environment, preferably an agency. • 3-5 years previous experience in one or more of the following disciplines: - Account Management - Online Marketing, including SEO, SEM and Social Media - e-Commerce - User Experience - Web Analytics - Content Strategy • Managing technical programs such as Google Analytics and/or Tableau, Webmaster Tools, Content Management Systems, and Microsoft Office.• Bachelor’s degree from an accredited college or university.