Digital Marketing Manager

Location
New York
Posted
Mar 24, 2014
Closes
Apr 23, 2014
Contact
Ms. Human Resources
Duration
Full Time
JOB DESCRIPTION

The primary responsibility of this position is to work with Senior Account Managers to develop integrated digital marketing campaigns that support clients’ overarching marketing and business objectives. The ideal candidate has a minimum of 2-4 years of previous online marketing experience with a primary focus on Digital PR and a secondary focus on Social Media.



PRIMARY RESPONSIBILITIES

Conceptualize digital PR campaigns, including, exclusive placements, wide outreach, interviews, giveaways and digital partnerships
Develop editorial angles for digital PR pitches
Write pitches for editorial opportunities with site partners
Pitch site partners to secure high-profile placements (exclusive or non-exclusive) on major portals, blogs and social networks, and oversee outreach/content distribution
Work with the team and clients to explore and identify ways to integrate social media extensions as part of the digital PR efforts
Manage social communities for Film and TV clients
Define key performance indicators and implement measurement, analytics, and reporting methods to gauge success
Day-to-day account management on select client projects
Blog about digital marketing trends and emerging platforms



SKILLS

Strong digital PR relationships with film and TV site editors
Exceptional written and verbal communication skills
Good understanding of social platforms
Strong presentation skills
Relationship building skills
Ability to work independently and as part of a team



EXPERIENCE

2-4 years agency experience in digital PR for film and TV clients, including writing and pitching site editors
Experience and a passion for social technology universe (e.g. Facebook, Twitter, Pinterest, Instagram, Vine and SnapChat)



QUALIFICATION

Bachelor Degree with 2-4 years experience in digital marketing