Email Marketing Coordinator - Digital Marketplace Development

Employer
Location
NEW YORK
Posted
Mar 26, 2014
Closes
Apr 25, 2014
Category
Publishing
Role
Other
Duration
Full Time
About our company
Random House, Inc. is the world's largest general trade book publisher. It is a division of Bertelsmann AG, one of the foremost media companies in the world.

Your tasks
The Penguin Random House Digital Marketplace Development group is looking for an Email Marketing Coordinator to join their team. The ideal candidate will be able to manage multiple projects, will be a self-starter, and will have a strong interest in digital marketing. This is a great opportunity to work on high-priority, high-impact, and creative new email programs for readers.

Responsibilities include, but aren't limited to:
_Manage schedules, edit newsletter copy and images, proofread, and deploy corporate and brand newsletters
_Use templates to create one-off landing pages and emails for authors, books, and marketing campaigns
_Perform A/B tests and analyze and apply results
_Monitor and process unsubscribe requests
_Import data files and support other data processes
_Generate analytics and consumer insights from the newsletter program. Track and analyze metrics including CTR, open rates, conversions, engagement, and retention, to drive business decisions
_Become a power user on our email system, and train new email marketers
_Monitor industry trends, and introduce new tools and ideas to increase performance
_Contribute to multi-channel marketing and sales campaigns across divisions and groups

Our requirements
Ideal candidate will have 1-2 years previous experience, along with:
_Experience with HTML, CSS, and Adobe Photoshop
_Excellent written English, including spelling, grammar, and proofreading
_Willingness to learn new tools
_Bachelor's degree
_Strong interest in marketing and advertising
_Must be extremely organized and flexible

Thank you for your interest in Random House. Random House is an Affirmative Action/Equal Opportunity Employer.



Submit application to
Please submit your application via the online application process.

For more information, please visit our web site at:
http://www.randomhouse.com




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