Assistant Manager, Publicity and Marketing Cookbooks - Ten Speed Press

Mar 27, 2014
Apr 26, 2014
Full Time
About our company
Random House, Inc. is the world's largest general trade book publisher. It is a division of Bertelsmann SE & Co. KGaA, one of the foremost media companies in the world.

Your tasks
Ten Speed_s Assistant Manager, Publicity and Marketing Cookbooks, will work with an established, well-organized department to publicize, market, and promote Ten Speed_s critically acclaimed, award-winning food and drink list to members of the media as well as conduct direct-to-consumer campaigns.

Position Summary:
_Assists the senior publicity and marketing staff with press publicity and promotions for upcoming books, focusing on food + drink titles, and assists department with daily operations;
_Organizes book tours for midlist titles;
_Act as primary publicist on select titles;
_Represent TSP at local author events and to Bay Area food, lifestyle, art, and design media and community.

Responsibilities and Duties:
_Writes press materials, press kits, review mailings, pitch letters and other promotional materials on a daily basis as well as coordinate all of the aforementioned for senior publicity staff
_Promotes books/authors to media (radio, TV, magazines, online sources, etc)
_Researches and seeks out new media outlets and pursues on-line publicity and marketing opportunities; makes initial calls and follows up on leads.
_Organizes tours, events, appearances and travel arrangements for authors to publicize books and to generate sales
_Oversees preparation and coordination of traffic-driving, audience-development efforts including search engine marketing, search engine optimization, Facebook presence and campaigns, online newsletters, and twitter outreach
_Attends title-specific meetings regarding publicity and marketing strategy & campaigns, and to offer suggestions and opinions
_Substantial amount of reading both of books/travel magazines/newspaper food and travel sections, media and publicity, and pop culture to be promoted; must be aware of competition
_Compiles media news clips and press coverage of books for distribution to division departments; distributes relevant articles
_Sends out review copy requests to media with press materials
_Acts as liaison with authors/editors in handling questions about review copies and progress of tour; also handles any problems that may arise on tour
_Submits key titles for awards
_Updates database of media contacts on a bi-weekly basis as well as updates/handles mass mailing lists
_Special projects as assigned

Our requirements
Essential Abilities:
_Excellent interpersonal, written, and verbal communication skills as well as organizational skills, plus strong attention to detail, with an ability to follow-up on items to ensure timelines are met.
_Knowledge of cookbook marketplace and competition

Experience and Education:
_College Degree
_2-4 years experience in Publicity and Marketing, specifically in Food space

Thank you for your interest in Random House. Random House is an Affirmative Action/Equal Opportunity Employer.

Submit application to
Please apply using our online application process.

For more information, please visit our web site at:

More jobs like this