Assistant Manager, Publicity and Marketing Cookbooks - Ten Speed Press

Location
Emeryville
Posted
Mar 27, 2014
Closes
Apr 26, 2014
Category
Publishing
Role
Other
Duration
Full Time
About our company
Random House, Inc. is the world's largest general trade book publisher. It is a division of Bertelsmann SE & Co. KGaA, one of the foremost media companies in the world.

Your tasks
Ten Speed_s Assistant Manager, Publicity and Marketing Cookbooks, will work with an established, well-organized department to publicize, market, and promote Ten Speed_s critically acclaimed, award-winning food and drink list to members of the media as well as conduct direct-to-consumer campaigns.

Position Summary:
_Assists the senior publicity and marketing staff with press publicity and promotions for upcoming books, focusing on food + drink titles, and assists department with daily operations;
_Organizes book tours for midlist titles;
_Act as primary publicist on select titles;
_Represent TSP at local author events and to Bay Area food, lifestyle, art, and design media and community.

Responsibilities and Duties:
PERFORMS MOST OR ALL OF THE FOLLOWING:
_Writes press materials, press kits, review mailings, pitch letters and other promotional materials on a daily basis as well as coordinate all of the aforementioned for senior publicity staff
_Promotes books/authors to media (radio, TV, magazines, online sources, etc)
_Researches and seeks out new media outlets and pursues on-line publicity and marketing opportunities; makes initial calls and follows up on leads.
_Organizes tours, events, appearances and travel arrangements for authors to publicize books and to generate sales
_Oversees preparation and coordination of traffic-driving, audience-development efforts including search engine marketing, search engine optimization, Facebook presence and campaigns, online newsletters, and twitter outreach
_Attends title-specific meetings regarding publicity and marketing strategy & campaigns, and to offer suggestions and opinions
_Substantial amount of reading both of books/travel magazines/newspaper food and travel sections, media and publicity, and pop culture to be promoted; must be aware of competition
_Compiles media news clips and press coverage of books for distribution to division departments; distributes relevant articles
_Sends out review copy requests to media with press materials
_Acts as liaison with authors/editors in handling questions about review copies and progress of tour; also handles any problems that may arise on tour
_Submits key titles for awards
_Updates database of media contacts on a bi-weekly basis as well as updates/handles mass mailing lists
_Special projects as assigned


Our requirements
Essential Abilities:
_Excellent interpersonal, written, and verbal communication skills as well as organizational skills, plus strong attention to detail, with an ability to follow-up on items to ensure timelines are met.
_Knowledge of cookbook marketplace and competition
_Initiative/Assertiveness/Persuasiveness

Experience and Education:
_College Degree
_2-4 years experience in Publicity and Marketing, specifically in Food space



Thank you for your interest in Random House. Random House is an Affirmative Action/Equal Opportunity Employer.

Submit application to
Please apply using our online application process.

For more information, please visit our web site at:
http://careers.randomhouse.com




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