Manager, Integrated Marketing

Location
New York
Posted
Mar 28, 2014
Closes
Apr 27, 2014
Contact
Ms. Human Resources
Duration
Full Time
Maxim, Inc. is currently seeking a seasoned integrated marketing professional to join the Integrated Marketing team. The Manager, Integrated Marketing will be responsible for creating and executing custom, multi-platform marketing programs that drive revenue for the company.

Responsibilities include:

•Responding to client RFPs, which includes ideation of custom programs that include print, digital, events, mobile, social media, and other sponsorship opportunities that deliver on advertisers objectives
•Proposal writing – must be able to seamlessly and effectively translate ideas from concept stage to finished proposal
•Support a national sales team by responding to RFPs, creating proactive custom programs, and driving growth across all advertising categories
•Lead brainstorming sessions with sales staff and marketing department aligning advertisers with Maxim
•Meeting with clients as needed to pitch proposals and marketing concepts
•Execute all aspects of sold-through marketing programs including print, digital, experiential, and mobile added value program elements
•Creating program recaps to use as case studies
•Managing and working within established budgets per project
•Work with outside vendors to negotiate rates and order event and promotional materials


Qualifications:

•4-5 years integrated marketing experience in the publishing industry and/or relevant experience
•Strong writing, communication and presentation skills
•Proven track record in creating and executing multi-platform marketing programs
•Team player who is meticulous, methodical, and can manage multiple projects simultaneously
•A strong passion for Maxim, Inc.’s brand and subject matter
•College degree required


Please include Integrated Marketing Manager in the subject.