Public Relations Director, XO Group Inc.

New York
Mar 31, 2014
Apr 30, 2014
Human Resources
Full Time
We are seeking a dynamic Director of Public Relations to lead XO Group’s corporate communications, media and influencer strategies and activities. This highly visible position will be influential in growing the visibility of XO’s established brands The Knot, The Nest, and The Bump, but also building on XO’s strong reputation as a leading media and technology company.

Responsibilities include, but are not limited to, development of corporate messages, competitive positioning, press releases, product launch plans, press relations, blogs & articles, speaking opportunities, awards and social media. The ideal candidate is an expert in media relations (consumer, tech, and business) with a solid understanding of the evolving consumer Internet, mobile and media space. Must be a senior-level communications professional with a proven track record in developing and executing successful integrated PR programs. Proficiency in cross-functional communications coupled with a detail-oriented mindset is key. The ideal candidate is nimble, a true team collaborator, enjoys working in a fast-paced, dynamic environment and is effective in handling multiple projects with tight deadlines.


-Develop and implement strategic and innovative PR plans and KPIs

-Lead XO’s internal PR team

-Identify creative and distinct positioning opportunities relative to competition to continuously establish XO brands as leaders in their categories

-Set press release, news and analyst communications cadence to ensure consistent and well-paced communications

-Secure and manage proactive media stories tied to XO Group’s broader corporate narrative and themes.

-Generate mainstream consumer and broadcast coverage around XO brands

-Maximize media exposure through creative and compelling PR and social media campaigns

-Cultivate relationships with key industry reporters, analysts and influencers to help communicate XO Group’s unique strategic positioning

-Grow XO Group’s reputation as one of the best places to work in NYC through events and social outreach

Desired Skills and Experience:

-8-10 years experience in consumer tech and/or media PR, either at an agency or corporate in-house

-Advanced writing, editing and proofreading skills with extensive experience in corporate/executive communications and content development

-Passion for presenting and evangelizing our brands and our mission

-Social media know-how with an active social profile

-Significant experience in handling high-profile communications, demonstrating sound judgment and persuasive counseling to senior management

-Excellent interpersonal skills to manage a large group of stakeholders including executive, marketing and product leads, customers, partners, and media

-Proven ability to multi-task, work under tight deadlines and get the most from limited resources

-Budget management

-BA/BS in Communications, Journalism, Public Relations or Marketing referred. MBA a plus

-Fearlessness, flexibility, sense of humor and ability to thrive in a fast-paced, quickly changing environment

XO Group Inc. complies with all federal, state, and municipal laws that prohibit discrimination because of age, race, color, religion, sex, national origin, disability, marital status, veteran status, sexual orientation, or any other protected characteristic.

Thank you for your interest in this position and our company. It is appreciated.