Director, On-Air Fundraising

Apr 02, 2014
May 02, 2014
Ms. Leigh Stone
Full Time
MINIMUM EDUCATION: Bachelor’s Degree required.

MINIMUM EXPERIENCE: The Director, On-Air Fundraising should have 4+ years marketing or television production experience. Pledge production/marketing experience is preferred.

SKILLS REQUIRED: Exceptional written and verbal communication skills. Candidate must be organized, detail oriented, have experience supervising professional staff, and be able to multi-task. A positive, goal, and team-oriented attitude is essential. Proficiency with computer programs is required. The ideal candidate will also have a working knowledge of line-production and state of the art production.

JOB PURPOSE: Coordinate the planning, production and execution of on-air fundraising campaigns, including, pledge fundraising spots and any pledge-related programming, the retail and inventory initiative, member and corporate special events and other marketing projects as determined.

• Plans, produces and executes WTTW11’s On-Air Pledge drives with goals of driving broadcast income and increasing response rate and overall member base.
• Determines overall objectives and strategies for Pledge, including, but not limited to, the following:
-Involvement in programming decisions, scheduling of drive times and related activities (includes pre-tapes, premium shoots and roll-in/spot productions).
-Development of marketing strategies, financial goals and premium strategies.
-Scheduling staff and arranging special guest appearances.
• Determines Pledge budgets and participates in management of budget plan.
• Development of original programs and promotions, expanding reach to a more diverse audience and generating fundraising revenue.
• Coordinates the development of overall promotional plans including special on-air spots and Internet promotions.
• Schedules/trains pledge talent, producers, directors, other crew members and production volunteers.
• Plans and executes Member and Corporate events related to on-air pledge programming that increase member base and cultivate current constituency while simultaneously enhancing program experience.
• Oversees the research of promotional items for giveaways, contests and high-end premiums including managing WWCI’s relationship with all outside promotional incentive partners. Works with Marketing Assistant to determine premium needs for on-air fundraising activities.
• Provides back-end analysis of all aspects of each Pledge effort and leverages those findings in future efforts.
• Produces on-air fundraising breaks for national use and distribution.
• Manages relationship with Fulfillment House.

Human Resources
Window To The World Communications
5400 N. St. Louis Avenue
Chicago, Illinois 60625