Email Marketing Specialist

Location
Greenbelt
Posted
Apr 02, 2014
Closes
May 02, 2014
Contact
Ms. Betsy Glazer
Duration
Full Time
The Bozzuto Group is seeking an Email Marketing Campaign Specialist to be responsible for the email campaigns created at the corporate office for all divisions. At Bozzuto we strive for perfection in everything that we do and we would like to hire a person who will help us achieve this in email marketing. This position will be the lead advisor and subject matter expert for all campaigns that have an email marketing component and create them beyond perfection. The Email Marketing Campaign Specialist should be able to create excitement, use action oriented language to spur our email audience to take action.



Responsibilities:

•Plan and execute co-labeled partner campaigns
•Maintain and update email standards documentation
•Continue to monitor email trends and make recommendations for keeping Bozzuto emails at par with best email
•Work with all divisions to be Subject Matter Expert on email campaigns and help maintain design and brand standards
•Ability to create infographics a plus
•Plan, maintain and execute a company wide email campaign calendar
•Send regular corporate emails working with PR, Marketing and C level executives
•Create creative email lead generation campaigns
•Ensure emails meet standards of deliverability
•Provide reporting and guidance on best practices for increasing email performance


Required Experience :

•3 to 5 years’ experience in marketing specially email
•Degree in Communications or related fields
•Hands-on experience with email marketing platforms like constant contact or mail chimp
•Intermediate design skills with knowledge of html, design software like Photoshop, InDesign
•Knowledge of A/B testing, writing and testing email subject lines
•Familiarity with email analytics
•Knowledge of online software platforms , admin capabilities
•Ability to Work in a collaborative team landscape
•Meet deadlines and have excellent planning and organization skills