Media Planner

Location
Fairfax
Posted
Apr 02, 2014
Closes
May 02, 2014
Contact
Jigi Dahagam
Duration
Full Time
Edelman Financial Services, one of the nation’s largest and most well-known financial planning firm, is seeking a skilled and strategic Media Planner.

The Media Planner is responsible for the day-to-day coordination/execution and management of media plans. The Media Planner will oversee the campaign planning, optimization strategies, and campaign performance tracking and reporting. Lastly, the Media Planner will also provide insight in the media marketplace and how we can compete.

Responsibilities include:
•Assist in coordinating, developing and implementing a media plan across various media
•Institute research insights and observations about the marketplace into media plans
•Explore areas of innovation within our existing media portfolio and beyond
•Provide point-of-view on various media in the marketplace including social, search, mobile and other evolving platforms, as well as creative/content development where appropriate
•Implement and manage media benchmarking analysis and competitive media audits
•Create and maintain media flowcharts and schedules
•Manage the issuance of insertion orders, secure media with vendors, manage the production schedules, and tracking process
•Implementation of media performance tracking across all mediums to optimize the media plan to reach business goals and objectives, includes daily analysis, monitoring, and optimization of campaigns and budgets
•Assist in agency management, including developing scope, negotiating pricing, and management of the relationship
•Act as the project manager for all media campaigns, making sure that campaigns are communicated to all stakeholders


Requirements:
•Bachelor’s Degree in Communications or Advertising/Marketing, or appropriate business area related discipline, or equivalent experience
•MBA is a plus
•5 years in with hands-on, professional experience in media planning or buying
•Ability to demonstrate industry knowledge/expertise across all media channel
•Experience in financial services industry a plus
•Must have the ability to build consensus with key stakeholders
•Organized self-starter who can work independently, execute quickly, and prioritize their own work
•Must possess a positive attitude and willingness to learn new things
•Ability to listen and ask intelligent questions as well as possess excellent communication skills in order to interact with staff from all areas and levels within the company
•Must be detail-oriented and be able to manage several products simultaneously
•Ability to write clearly and succinctly with a high-level of accuracy, using proper grammar, spelling, and punctuation
•Deep understanding of marketing and media performance through syndicated research, sales metrics, and digital metrics
•From a deep sense of curiosity and inquiry when examining a situation, is able to quickly develop keen insights that yield creative and highly plausible recommendations.
•From a pronounced sense of urgency, determination and creativity, has shown the ability to rise above difficult circumstances and leverage results from limited resources.


If you are interested in an exciting career with Edelman Financial, please apply to this posting at https://home.eease.adp.com/recruit/?id=8784761

For more information: www.ricedelman.com EOE. A comprehensive background check may be conducted on applicants for this position. Edelman Financial Services has an employment at-will policy.