Assistant Marketing Manager, Ballantine Bantam Dell
The Random House Publishing Group seeks an Assistant Marketing Manager for the Ballantine Bantam Dell division. This position will report to the Director of Marketing and is ideal for those who have a passion for women's fiction and romance novels. The Assistant Manager will be responsible for the marketing campaigns for frontlist and backlist authors, and will work in collaboration with publicity, sales, and the marketing team to create consistent messages to reach our targeted audiences.
- Thinking out of the box to generate, plan, and execute creative ideas for promotional campaigns
-Brainstorming targeted messaging, taglines, and content
- Managing the creation of campaign materials including ad reservations, writing copy, coordinating with design and production, and campaign reporting
-Developing long-term integrated marketing strategies and adhering strictly to budgets
- Digital marketing campaign execution such as creating and updating Facebook profiles for authors, handling digital ads, coordinating corporate and author e-newsletters, and updating website content
- Coordinating marketing mailings including writing galley letters and researching/creating/tracking new lists
The ideal candidate has a BA in marketing or a related field, as well as related experience in a corporate marketing department. Candidates must have demonstrated proficiency in Microsoft Office Suite, particularly Excel and PowerPoint. This role requires strong communication, organization, exceptional attention to detail, and the ability to prioritize and multi-task in a dynamic environment.
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