Content Marketing and PR Coordinator
Springer Publishing Company are currently seeking a talented and enthusiastic Content Marketing and PR Coordinator who is familiar with digital marketing tactics to join our dedicated and successful team of professionals. Applicants should have at least 2 years of marketing or public relations experience, the ability to thrive in a fast-paced environment, and good publishing knowledge with a sense current marketing trends.Primary responsibilities include:•Identifying publicity opportunities and writing news releases for academic, professional and trade books.•Managing the process of submitting new books for review in academic and medical journals and online media.•Building relationships with influential bloggers and exploring opportunities for book promotion.•Collaborating on the creation, launch, and marketing of promotional eBooks. •Writing blog articles and brainstorming ideas for blog posts on a wide range of health and healthcare topics including current events, technology, industry trends, etc.•Supervising our freelance copywriter(s) and ensuring copy is effective, accurate, and meets company’s copy guidelines.•Reviewing and approving all preliminary copy to appear on company websites, catalogs, and third party retailers (Amazon, Barnes & Noble, iBookstore, etc.).•Initiating new content marketing ideas including podcast series, webinars, and transforming surveys into white papers and infographics. Required Experience and Skills:•Excellent verbal and written communication skills•Highly comfortable with digital and mobile platforms including blogs, social media sites, apps, e-books•Detail-oriented with strong organization skills and high problem solving acumen•Ability to multitask on both small and large scale projects•Strong computer skills including Microsoft Office Suite•Knowledge of Cision’s Media Source or other relevant publicity tool preferred•College degree•2 years+ work experienceInterested applicants, please submit your resume making sure to reference the job title in your cover letter. We offer a comprehensive benefits package that includes:• Medical and Dental• Long-term Disability• 401(k)• Flexible Spending Accounts• Transit AccountsAbout the Company:A pioneer in health care and social science publishing, Springer Publishing Company is known as an innovative nursing, public health, psychology, rehabilitation, social work, counseling, and gerontology publisher. The company has won numerous awards, including the American Library Association (ALA) Choice Awards, the Association of American Publishers (AAP) PROSE Awards, and the American Journal of Nursing (AJN) Book of the Year Awards, and publishes about 100 top quality titles annually, all available as eBooks, in addition to 21 journals. This position also works with Demos Medical Publishing which publishes high-quality books and digital products for physicians and other healthcare providers, and has established a reputation for excellence in the core areas of neurology, physical medicine and rehabilitation, pathology, and oncology.