Marketing Director

New York
Apr 07, 2014
May 07, 2014
Guelmis Sanguinetti
Full Time

•Assists in developing the department’s strategic plan, which addresses critical issues in the marketing and communications area. The plan will set out objectives for each strategic area of the department and outlines plans for achieving those objectives.
•In consultation with the Managing Partners, senior management team and departmental staff, develops and recommends an annual plan for the Marketing department. The plan will set out objectives, plans, and specific activities to be pursued in each area of responsibility. This plan will be developed in the context of the organization’s strategic and operating plans and will be directed at supporting the objectives established in those plans.
•Makes decisions relative to the selection, promotion, utilization, retention and compensation of Marketing staff.
•Makes presentations to the COO and Managing Partners on Marketing and Communications strategies and activities.
•Provides strong, effective and highly visible leadership to the Marketing team in order to capitalize on the full potential of this most critical resource. Ensures that all employees are stimulated, motivated and guided to contribute fully to company’s mission, vision, goals and objectives. Empowers employees to identify innovative approaches to enhance organizational performance.
•Develops a marketing strategy that effectively markets the organization and educates the public in terms of issues and maximizes the organization's fundraising efforts.
•Responsible for the development and implementation of an annual, strategic, special events calendar that ensures the efforts, resources and the volunteer time are utilized in a manner that provides the greatest return to the organization. Ensures all events are planned to capture the attention of the intended audience and the media. Manages the production of each event ensuring all appropriate sponsorships are achieved and all details are managed in a creative, timely and cost efficient manner.
•Develops and implements communications and media strategies that successfully deliver information and key messages to the public.
•Develops and maintains a strong and productive relationship with both print and electronic media. Ensures the organization is understood by the media and the media are interested in presenting information to the public in a manner that informs and educates them on the organization.
•Provides ongoing media training to the management team and volunteers. Ensures management and volunteers have the skills and confidence to deliver appropriate messages during interviews with the media.
•Directs market research activities in order to keep abreast of changing demographics and other relevant issues in order to evaluate marketing and communication activities and to monitor emerging issues.
•Ensures the development of advertising and promotional plans and manages the annual advertising and promotional budget.
•Manages the use of external resources as they pertain to the marketing and communications function (e.g. advertising agency, printers, etc.)
•Keeps abreast of all trends in the industry.
•Performs other related duties as assigned.


•Bachelor Degree required. Advanced Degree preferred
•Knowledge and experience within the food industry
•Requires 3-5 years experience as Director of Marketing or comparable experience
•Supervisory experience, including managing a team, prioritizing and delegating
•Budgetary Experience
•Microsoft Applications
•Online marketing experience and understanding of digital media
•Experience developing a marketing plan for new restaurant openings
•Knowledge of arts and cultural trends


•Excellent oral, written and interpersonal skills
•Flexibility/ Adaptability
•Team Player
•Excellent relationship building skills
•Ability to communicate and motivate the marketing team
•Travel required
•International experience a plus

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