Senior Social Strategist

Employer
Location
New York
Posted
Apr 10, 2014
Closes
May 10, 2014
Contact
Ms. Jennifer Adler
Category
Advertising, Other
Duration
Full Time
Description:

•Understand and leverage consumer insights to provide solutions and ideas that bridge web, interactive, mobile, gaming, and social media to maximize consumer engagement.
•Lead social media listening/monitoring and secondary research to arrive at insight discovery.
•Successful identification of consumer insights and online conversation trends for agency clients.
•Ask the right questions that unveil significant patterns and correlations within large sets of data.
•Connect dots from analytics that tell a story of consumer behavior and brand performance in social.

Responsibilities:

•Use digital and social tracking tools (channel analytics), as well as social conversation listening/monitoring tools.
•Research audiences, their media/content consumption behaviors, and cultural implications.
•Design, conduct and interpret primary data as well as correlating it with secondary data.
•Generate comprehensive reports that visually represent KPIs and inform the client about potential successes and failures of a social campaign.
•Contribute to ideation that leads to actionable, big social programs for agency clients.


Please include a cover letter and resume.

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