Senior Marketing Manager

New York
Apr 10, 2014
May 10, 2014
Human Resources
Marketing, Publishing
Full Time
It Books, an imprint of HarperCollins Publishers, seeks a Senior Marketing Manager to join the marketing department specializing in books by celebrities and high-profile authors as well as areas including entertainment, pop culture, music, television and film tie-ins, style, fashion and sports. Candidate must be forward-thinking and able to implement both traditional and non-traditional marketing initiatives into print and digital campaigns.

Specific Responsibilities:
• Conceive and execute the marketing campaigns for new hardcovers, paperbacks originals, paperback reprints and ebooks each season.
• Communicate directly with editors, authors, agents, managers and cross-promotional partners about campaigns – from presentation through execution.
• Work closely with the Director of Marketing to create and implement seasonal backlist marketing campaigns.
• Secure title specific, as well as imprint-wide, cross promotional partnerships with third party brands and companies.

• Must possess college degree or equivalent work experience.
• Must have at least 5 years of consumer marketing experience in book publishing or media with relatable marketing experience.
• Strong interest in and knowledge of pop culture.
• Experience using social networking websites (such as Instagram, Facebook and Twitter) as a marketing and sales tool to promote the It Books brand as well as our books and authors.
• Experience marketing ebooks to consumers and a knowledge of ebook devices and retail channels.

HarperCollins Publishers is an Equal Opportunity Employer.

To apply, please submit your cover letter and resume through our website: No phone calls/agencies.

More jobs like this