Digital Copywriter-NYC

Blue State Digital
New York
Apr 15, 2014
May 15, 2014
Human Resources
Advertising, Other
Full Time

Blue State Digital, a full-service agency in the WPP family, seeks an ace copywriter to develop and execute strategic, multi-channel campaigns for brands, nonprofits, and cultural institutions. If you’re looking to leverage the power of words to create change, then read on.

Inspired by our agency’s roots on the presidential campaign trail, our work is about building authentic relationships with consumers. We cut through the typical marketing speak, talk with people about the things they care about and make it fun. We work smart, we work fast—and we get results.

The Digital Copywriter is an experienced professional with a portfolio of razor-sharp copywriting across a wide range of industries and a knack for producing creative ideas to achieve specific objectives.

Job Requirements

  • Writes sharp, witty, authentic copy for websites, emails, social media posts, and display advertising.
  • Understands brand identity, captures and hones brand voice, and adheres to existing branding guidelines.
  • Translates high-level concepts and creative briefs into finished copy.
  • Contributes to campaign development with creative ideas and tactics.
  • Participates in internal and client-facing creative briefings, brainstorm sessions, and status meetings.
  • Provides status updates on all ongoing projects to ensure team coordination and timely delivery.
  • Works quickly and meets deadlines.
  • Attends occasional events and video shoots to support real-time and wrap-up coverage.
  • Keeps tabs on the latest digital trends and incorporates new tactics, tools, and platforms into client campaigns as needed.
  • 5+ years copywriting experience; digital channels strongly preferred.
  • Deep understanding of consumer-facing corporate branding and can maintain a distinct verbal identity.
  • Flawless writing and proofreading skills.
  • Creative campaign development: examples of working collaboratively with designers and strategists to turn your ideas into live campaigns.
  • Excellent time management skills; ability to work under pressure and hit deadlines.
  • Experience managing multiple projects at once.
  • Proficiency with Mac OS, Pages, and Keynote preferred.
  • Bachelor’s degree or higher in English, Creative Writing, Journalism, or related field.

  • Apply Here


    More jobs like this