Audience Development Manager

New York
Apr 29, 2014
May 29, 2014
Ms. Bonnier Recruitment
Full Time
Bonnier Corporation is seeking an Audience Development Manager to support its Weldon Owen book publishing division. The Audience Development Manager is responsible for planning and executing all email, social and print marketing efforts to grow Weldon Owen direct-to-consumer book sales. The ideal candidate has in-depth experience across digital and direct marketing -- including audience segmentation, A/B testing, email marketing and performance analysis. This position interacts with internal business stakeholders at all levels of the company, as well as works directly with external vendors as needed.

•Create and manage email marketing schedule
•Develop plans to grow email audience and increase engagement
•Gather and analyze performance reporting and deliver weekly summaries
•Execute tests to determine paths for growth
•Identify target email list segments and source key codes
•Work collaboratively with Weldon Owen team, as well as Bonnier’s editorial and consumer marketing groups, to schedule/manage promotions, integrate efforts and publish best practices
•Coordinate efforts across teams for seamless execution
•Anticipate marketing opportunities/complications across marketing channels
•Manage cover wraps and other print marketing efforts
•Oversee advertising placement including print and digital properties
•Work with fulfillment teams to manage inventory levels

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Position requirements/skills:
•4-year college degree required with a focus on marketing or communications
•5+ years in digital and/or direct marketing
•History of success relevant to the above listed responsibilities
•Experience with business intelligence platforms/tools
•Experience with email service platforms. Silverpop preferred.
•Experience with digital analytics tools. Adobe Analytics/SiteCatalyst preferred.
•Excellent written and verbal communication skills
•Ability to multi-task and meet deadlines in a fast-paced environment
•Creative problem-solving skills
•Excellent interpersonal skills
•Results and goal-oriented
•Highly motivated self-starter and team player

Please include resume.
NO PHONE CALLS PLEASE. Please include salary requirement.

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