Senior Strategist -NYC

Blue State Digital
New York
Apr 29, 2014
May 29, 2014
Erica Sandler
Advertising, Other
Full Time
  • Develop digital strategies at the campaign and organization level for non-profits, cultural institutions, and brands.
  • Partner with clients and assist them in setting realistic objectives for digital, prioritizing investments, and understanding relevant audiences.
  • Conduct original research/assessments specific to clients’ audiences, competitors, and existing communications to inform campaign strategy development.
  • Lead qualitative research processes such as stakeholder interviews, ethnographic research, and site visits.
  • Articulate strategies in memos and decks, including copy-writing and basic layout, and present work persuasively and clearly to clients.
  • Work with account leads, data analysts, and creative teams to ensure plans are actionable and effective.
  • Stay aware of the latest in digital world.

  • 4+ years experience in a relevant field (such as consumer insights, marketing strategy, brand development, online fundraising, membership strategy, and account planning).
  • Experience leading a variety of research projects, from the resourceful and no budget to the months-long and in-depth.
  • Fluent in contemporary digital marketing and engagement programs.
  • Willing to fight for good ideas, but always a team player.
  • Humble in victory, constructive in defeat.
  • Able to think on feet.
  • Self-starter, driven, focused, eager.
  • Amazing attention to detail.
  • Excellent written and oral communication skills.
  • Bachelors’ degree required.

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