Global Retail Marketing Associate, History
Cambridge University Press seeks a Global Retail Marketing Associate, History to join our Academic & Professional Marketing team. The Marketing Associate will be responsible for the execution of marketing activities for all textbooks, course books, and trade titles in History. This is a great opportunity for those with a passion for marketing and the academia world, and work for an established global organization with state-of-the-art offices conveniently located in Tribeca. Principal responsibilities will include:• Create individual global marketing plans for each book in History; distribute plans to Authors and Editors, while serving as primary marketing point of contact for given titles.• Work with designers to produce advertising, direct mail, email campaigns, web assets, and other online promotions tied to the marketing plans.• Deploy and track email campaigns and online promotions; maintain and regularly update subject-specific social media (Twitter) and web pages on the Cambridge site related to History, rotating featured titles and discount/cluster promotions.• Plan and attend academic conferences in History, creating supporting materials, selling books to attendees, meeting with authors, and otherwise representing the company.• Engage in contact list-building activities to grow internal database of potential book buyers.• Present titles in assigned subjects to sales representatives, publicity colleagues, and other colleagues as needed.Experience & Abilities:• Minimum of 2 years of experience in marketing, sales, publicity, or another related aspect of book publishing required.• Excellent technical skills, including: Mac OS X, Microsoft Windows/Office Suite, Internet.• Ability to multi-task with a clear understanding of deadlines.• Excellent interpersonal skills and strong communication, both verbal and written.• Strong working knowledge of publishing industry, preferably academic/professional.• Strong proficiency with online media preferred.• Bachelor’s Degree in marketing, business, or related field is a plus.