Senior Account Executive

May 02, 2014
Jun 01, 2014
Matt Broscious
Full Time
Individual will manage day-to-day PR activities and client contact for select accounts with direction from senior leadership.

Executes client-approved communications programs; as well as develops/ track budgets.

Oversees and executes national and local media relations strategies (print, broadcast, online).

Integrates use of social media to support client objectives.

Supervises planning and execution of events for media or other client activities.

Writes and edits media materials (news releases, media advisories, background materials, media-messages and Q&A); as well as client presentations, speeches and by-line articles.

May participate in crisis and issues management opportunities

Assist in the supervision and development of junior staff.

Skilled in program development and execution of PR strategies

Previous experience in leading teams and managing budgets

Proven track record of successful media relations coverage; proven experience in pitching business and consumer stories to various media outlets, including bloggers

Strong writing and editing skills; background in AP-style writing

Proven ability to multi task; strong organizational skills and attention to detail

Experience with social media platforms and their use for audience engagement to support earned media strategy

Participate with agency leadership team in developing proposals for new business opportunities

Ability to thrive in a fast-paced environment