Video Ad Product Manager Job

New York
May 07, 2014
Jun 06, 2014
Lilian Petrie
Full Time
Job Description:

This position will represent the needs of advertising in the long-term video product road map, bringing the voice of the customer and advertising needs into the video product development pipeline, working across advertising, product, technology, design, marketing, the newsroom, customer insights and business intelligence. This individual will work with stakeholders across all areas of The New York Times to insure that advertising has adequate visibility into the product pipeline, and that the video product team has adequate insight into the needs of advertisers and the advertising sales organization.

- Stay abreast of the video advertising marketplace, competitive set, and digital trends, particularly in regard to ad product capabilities and sales opportunities.
- Work with advertising to stay abreast of video inventory and pipeline management to understand business performance and drive requirements.
- Produce sales strategies and stories using market intelligence, video product knowledge, and industry research to consult about new revenue opportunities and packages in partnership with finance to drive larger deals, and overcome objections.
- Serve as a resource for educating the sales force about new ad product opportunities and technologies.
- Assist in developing materials to support the sales process; attend sales calls as needed.
- Work with cross-functional stakeholders to drive requirements, design, business rules, and specs for video ad products.
- Work with the video product team to develop, maintain and execute advertising opportunities.
- Collaborate with advertising, product, technology, design, marketing, the newsroom, customer insights and business intelligence to produce advertising opportunities within functionality and user experience.
- Drive project delivery through effective use of internal/client status meetings and maintenance of project plan milestones.
- Meet regularly with Team Director and Managers to understand project and program status.
- Act as the primary point-of-contact for all video ad product related projects.

- Bachelor's degree required.
- 3-5 years experience in digital advertising managing complex, cross-functional projects in a media or agency environment, preferably in product management or product marketing.
- Strong knowledge of digital media, video advertising, advertising technology and digital marketing best practices.
- Strong writing, communication, and presentation skills.
- Strong understanding of how to translate the long-term business objectives of advertisers into ad product solutions.
- Strong interpersonal, analytical, problem solving, negotiating, influencing, facilitation, organizational, prioritization, decision-making, and conflict resolution skills.