Digital Manager - Healthcare

Location
New York
Posted
May 15, 2014
Closes
Jun 14, 2014
Contact
David Levin
Duration
Full Time
Responsibilities:

•Help create engaging online campaigns and experiences that generate conversations among media, other online influencers, and customers to support client communication objectives
•Stay abreast of online conversations and identify opportunities to interject client stories into the dialogue.
•Manage updates to social platforms, sites and applications and support live event coverage in social spaces.
•Help create compelling online experiences (i.e., blogs, infographics, videos) with maximum potential for word-of-mouth sharing.
•Understand industry trends and issues that directly and indirectly affect the client, particularly the regulatory landscape and its implications to the healthcare industry’s use of social media.
•Support development of proposal documents and presentations for business development.

Requirements:

•BA/BS
•Understanding of the regulatory environment and key issues/concerns for healthcare companies in social media.
•In-depth understanding of the current and future social media universe, such as Facebook, Instagram, Pinterest, Tumblr, Twitter, YouTube and emerging platforms.
•Familiarity with online monitoring and measurement tools (such as Hootsuite, Sysomos, MuckRack).
•Experience with Abode Creative Suite and HTML a plus but not a requirement.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.


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