Marketing Analytics Associate - Consumer Marketing Development & Operations Group

Employer
Location
New York
Posted
May 30, 2014
Closes
Jun 29, 2014
Category
Publishing
Role
Other
Duration
Full Time
About our company
Random House, Inc. is the world's largest general trade book publisher. It is a division of Bertelsmann AG, one of the foremost media companies in the world.

Your tasks
The Penguin Random House Consumer Marketing Development and Operations group seeks a Marketing Analytics Associate to join their team. The associate reports to the Director of Marketing Analytics. This associate will analyze and report on a wide range of marketing activities and recommend action items based on his or her analysis. This position will have a strong focus on website, social, and email analytics.

Key Responsibilities:
_Oversee recurring reporting for corporate consumer sites, including Penguin.com and the Penguin blog, including analyzing the metrics and making recommendations for optimization and/or complementary marketing activities
_Oversee recurring reporting for all corporate-run social accounts and provide deeper insights and recommendations on particular properties as needed
_Oversee recurring reporting for corporate email marketing programs, including engagement metrics for all newsletters, subscriber growth, and retention
_Oversee recurring reporting for other consumer programs, including First to Read
_Analyze consumer marketing initiatives and sales activities on an ongoing and ad hoc basis. Create reports, interpret results, identify action items, and share them with stakeholders
_Support divisional/imprint marketers in their use of web analytics tools, tracking codes, retargeting, social media listening and reporting, and internal and external marketing software
_Create and deliver documentation and training for marketers on marketing analytics, marketing campaigns, and technology
_Evaluate new measurement/analytics tools to support marketing priorities
_Keep up to date on new technologies in consumer marketing and digital reading, and share information with other marketers
_Execute special projects independently and as part of a team

The associate will also perform longer-term analyses on in-house consumer programs, digital advertising, website, social, and partnership/affiliate activities to extract trends and recommend improvements.

Our requirements
The ideal candidate will have 2-3 years of previous experience along with:
_Strong analytical, communication (written and verbal), and presentation skills
_Familiarity with digital marketing activities including email marketing and social media, and common industry metrics
_Be able to adhere to a regular monitoring schedule
_Be curious and eager to interpret sales and web analytics data
_Be able to work both independently and collaboratively
_Be eager to learn new interfaces and tools
_Should have experience with web analytics
_Have strong project management skills
_Be an advanced Excel user (pivot tables, vlookup, large files, graphing, etc.) and a strong PowerPoint user
_Experience with SQL a plus

Thank you for your interest in Random House. Random House is an Affirmative Action/Equal Opportunity Employer.



Submit application to
Please apply using our online application process.

For more information, please visit our web site at:
http://www.randomhouse.com




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